Conduct keyword research to identify opportunities for website optimization.
Assist in creating and implementing on-page and off-page SEO strategies.
Optimize website content, including meta tags, headings, images, and internal links to improve search engine visibility.
Perform technical SEO audits to identify and fix issues related to website performance, such as loading speed, mobile responsiveness, and crawlability.
Monitor and analyze website traffic, rankings, and other key SEO metrics using tools like Google Analytics, Google Search Console, and SEO software (e.g., SEMrush, Ahrefs).
Collaborate with content and development teams to implement SEO best practices in web content and design.
Track and report on the performance of SEO campaigns and provide recommendations for improvements.
Stay updated with the latest SEO trends, algorithm changes, and industry best practices.
Assist in building and managing backlink profiles to improve domain authority.
Support in competitive analysis and benchmarking to understand market positioning.
Requirements
Bachelor s degree in Marketing, Business, Communications, or a related field (or equivalent work experience).
Basic understanding of SEO principles, on-page and off-page optimization, and search engine algorithms.
Familiarity with SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
Strong analytical and problem-solving skills.
Basic knowledge of HTML, CSS, and website structure.
Excellent written and verbal communication skills.
Ability to work in a team environment and contribute effectively to projects.
Enthusiasm for digital marketing and a desire to learn and grow within the SEO field.