Astrotalk - Analyst - Performance Marketing (2-7 yrs)

Astrotalk is the largest company in the field of astrology and one of the fastest-growing bootstrapped startups. Started by a nonbeliever who became convinced of astrology's validity after having his life predicted correctly, Astrotalk's mission is to connect customers with real astrologers who guarantee customer satisfaction. The company has served over 3 crore customers since its inception.

What You Would Do:

- Plan, execute, and optimize end-to-end Google Ads campaigns for Astrotalk.

- Conduct keyword research and audience targeting for optimal performance in the mobile app space.

- Implement A/B testing strategies to enhance ad performance.

- Monitor and analyze campaign metrics, providing regular performance reports.

- Stay updated on industry trends and Google Ads best practices specific to B2C mobile apps.

- Collaborate with cross-functional teams to align campaigns with marketing goals.

- Identify expansion and growth opportunities within existing campaigns.

What You Should Have :

- Minimum 2 years of hands-on experience managing Google Ads campaigns for B2C mobile apps(Product).

- In-depth knowledge of Google Ads platforms, tools, and features, with a focus on mobile app advertising.

- A/B testing expertise with a proven track record of improving campaign performance.

- Strong analytical skills and the ability to make data-driven decisions.

- Proficiency in analytics tools for extracting actionable insights.

- Excellent communication skills and ability to work collaboratively.

- Detail-oriented with a commitment to delivering high-quality work within deadlines.

- Google Ads certification (Preferable).