The House Of Abhinandan Lodha - Associate Vice President - Growth & Performance Marketing (10-15 yrs)

Job title: Digital Revenue & Excellence | Mumbai

About HoABL:

We are the House of Abhinandan Lodha. We are a consumer tech brand that disrupts by leveraging technology to make land more accessible, flexible, and secure. We're breaking old traditions and bringing land ownership into the 21st century, making an age-old asset young again, for now and for generations to come. We are on a mission to create intergenerational wealth for our consumers. We are not just reinventing land buying. We are taking every transaction, every experience, every ownership with it into the new. New Generation Land is how we bridge the gap and bring people closer to their dreams.

Our Corporate Philosophy:

- We believe in a consumer's right to reimagine land buying as a positive and simple process. We believe in befriending the planet by giving back what we take it from it. Starting from our blueprint level.

- We believe in complete transparency in every process. Be it a homeowner, an investor or even a real estate professional.

- For HoABL, it is not just a piece of land, we believe in the Peace of Land. All our curated developments will be self-sustaining ecosystems built and maintained using sustainable forms of development. Transparency and fairness are the core of all our dealings with local people and resources.

- HoABL is aware of its ecological, economic, and social responsibility. We ensure the responsible use of natural resources and act in a socially responsible way. We use technology to reinvent the way land is experienced. By digitising its ownership. By using complete transparency in all aspects. By making investments simpler and more accessible and offering lifestyle enhancing amenities that will be a game-changer in the industry.

Our Vision:

To make land amazing again, by democratising its ownership. We do this by making it a younger, nimbler and a more viable asset for Indians everywhere.

Our Mission:

We use technology to reinvent the way land is experienced. By digitising its ownership. By using complete transparency in all aspects. By making investments simpler and more accessible. By covering amenities that will reimagine an industry.

Role Brief:

We are seeking a dynamic and experienced Head of Digital Marketing with a proven track record of revenue generation through various digital platforms, customer acquisition, and ROI optimization. The ideal candidate will have a strong background in social media, paid campaign management, agency management, technology platforms, and direct marketing experience via digital platforms. Additionally, the candidate must possess exceptional strategic thinking, leadership skills, and the ability to drive results in a fast-paced environment.

Responsibilities:

- Develop and execute comprehensive digital marketing strategies to drive revenue growth, customer acquisition, and brand awareness.

- Identify and implement monetizable 'digital-led' customer propositions to enhance overall business profitability.

- Oversee and optimize paid digital advertising campaigns across various platforms to maximize ROI.

- Utilize technology platforms to analyze and optimize digital marketing performance.

- Stay updated on industry trends and best practices to drive innovation and continuous improvement in digital marketing efforts.

- Develop and manage digital marketing budgets to ensure efficient allocation of resources.

- Track and report on key performance metrics to evaluate the effectiveness of digital marketing campaigns.

- Collaborate with cross-functional teams including sales, product, and content to align digital marketing initiatives with overall business objectives.

- Manage relationships with external agencies and vendors to ensure quality of work and adherence to deadlines.

- Lead a team of digital marketing professionals, providing guidance, coaching, and mentorship to drive team performance and career development.

Competencies:

- Proven track record of driving revenue growth through digital marketing initiatives.

- Strong background in social media marketing across various platforms.

- Demonstrated experience in managing paid advertising campaigns and optimizing ROI.

- Experience in managing relationships with external agencies and vendors.

- Proficiency in utilizing technology platforms for digital marketing analytics and optimization.

- Excellent leadership and communication skills with the ability to influence cross-functional teams.

- Strategic thinker with the ability to develop and execute comprehensive digital marketing strategies.

- Results-oriented mindset with a focus on driving measurable business outcomes.

Qualifications:

- MBA or advanced degree in marketing or related field from a Tier 1 institute.

- 10+ years of experience in digital marketing with a focus on revenue generation and customer acquisition.