.Assistant Manager Social Listening

Assistant Manager Social Listening

FUNCTION:

The person will be part of Market Research function

JOB PURPOSE:

Design, develop and deliver key business insights by leveraging digital analytics across social media platforms

PRINCIPAL RESPONSIBILITIES:

• Sharing qualitative analytics on conversations pertaining to brands across paid and non paid platforms
• Supporting the innovation funnel through digital scanning of categories across different languages and geographies and recommend actionable steps forward
• Enabling continuous improvement by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Working closely with key stakeholders in Marketing to understand the business use cases for social listening
• Creating comprehensive social media monitors to generate business insights into actionable recommendations.
• Developing, conducting, and interpreting analytic solutions using data from social listening tools including volume, sentiment, conversation drivers, influencers, etc.

KNOWLEDGE AND SKILL REQUIREMENTS:

• Must have decent understanding of social analytic platforms.
• Hands on experience on cross channel Social Media marketing, listening, monitoring and engagement.
• Proficiency in English, including social media shorthand.
• Should have knowledge on how to handle the response management for brands.
• Excellent written and verbal communication skills.
• Excellent presentation, interpersonal and analytical skills.

PREVIOUS EXPERIENCE:

10 +years’ of relevant experience

QUALIFICATIONS:

Bachelors / B.Tech with 10+ years of strong and relevant experience.