FatakPay Digital - Assistant Manager - Product Marketing (4-7 yrs)

Responsibilities:

- Maintain and execute email marketing calendar for clients assigned, including ideation and concept campaigns, segmenting lists, deploying campaigns, and reporting results.

- Diligently the following checklist to ensure the campaigns are delivered right and are result driven concept and test email templates for campaigns using.

- Create, execute and analyze A/B test plans to improve campaign performance and conversion rates including all metrics.

- Manage ongoing reporting for launched campaigns on all direct marketing channels.

- Assist in marketing automation campaigns, retargeting ads and creating journeys.

- Collaborate with tech and product teams to design and develop new assets for each touchpoint of the customer journey.

- Work on marketing automation tools to manage customer lifecycle and enhance customer experience.

- Manage business metrics on a daily, weekly and monthly reporting basis.

- Manage stakeholders across the organisation to bring efficiency in driving business.

Requirements:

- Minimum 4+ years of experience setting up campaigns for product marketing.

- Worked on marketing automation tools like clevertap, webengage or moengage.

- A technology savvy marketer with exposure and capability of problem solving and data analysis.

- Understanding direct marketing channels like Email, WhatsApp, SMS, Notifications etc.

- MBA preferred.

- Understanding user behaviour and using data to create customer segmentation and user personas.

- Experienced in creating customer journeys and visualising product funnels to further optimise journeys and campaigns.