Social Media Specialist

Office Address:

Asmita House, Asmita Township, Naya Nagar, Mira Road East, Thane - 401107.

Landmark - 5 to 10 mins walking distance from Mira Road East Railway Station.

WHO WE ARE:

Established in 1985 by Saiyad Muzaffar Hussain, AsmitA Group is a dynamic conglomerate boasting a legacy of trust and excellence. With a primary focus on real estate, we've crafted thriving communities for over 2700 families in Mira Road, where our name resonates with quality, innovation, and unparalleled customer satisfaction. Our portfolio includes 60 residential and numerous commercial buildings, reflecting our commitment to shaping vibrant spaces.

Beyond real estate, AsmitA Group extends its reach to AsmitA Club, a premier fitness destination offering a spectrum of recreational facilities. From outdoor swimming to invigorating ice baths, sauna retreats to dynamic fitness regimes, our club caters to diverse wellness needs.

Venturing beyond Mira Road, we proudly steward AsmitA Organic Farms in Nagpur, India. Our farm stands as a beacon of sustainable agriculture, cultivating a rich assortment of organic delightsfrom pure ghee to aromatic spices, nourishing millets, and beyond. Committed to purity, our products bear the hallmark of organic certification in both India and the United States, a testament to our unwavering dedication to quality and authenticity.

At AsmitA Organic Farms, every harvest is a testament to the enduring bond between our farmers and the land. Rigorous inspection processes ensure adherence to the highest organic standards, underscoring our reverence for nature's bounty and the tireless devotion of those who nurture it. Join us on our journey to redefine organic living, whether online or at local farmer markets, where every purchase resonates with pride and purity.

Job Overview :

We are seeking a versatile and innovative Social Media Specialist to oversee and execute the social media strategies for our brands: Asmita India Realty, Asmita Organic Farms, and Asmita Club. The role demands a professional with a proven track record in managing diverse social media strategies, team coordination, and achieving measurable results in brand engagement and visibility.The ideal candidate will excel in multi-brand management, possess a deep understanding of social media trends, and be able to coordinate effectively with a multidisciplinary marketing team of 30 people to ensure aligned communication across all platforms.

Key Responsibilities :

Strategy Development & Execution

• Develop and implement comprehensive social media strategies tailored for Asmita India Realty, Asmita Organic Farms, and Asmita Club, aligning with the unique goals of each brand.
• Ensure consistency in brand tone, voice, and identity across all platforms.
• Integrate social media strategy into broader marketing campaigns, ensuring alignment with the businesss long-term objectives.

Content Creation & Curation

• Plan, create, and schedule engaging content, including static posts, reels, stories, blogs, and live videos across platforms like Facebook, Instagram, LinkedIn, YouTube, and Pinterest.
• Develop platform-specific content strategies for each brand, ensuring content resonates with target audiences (e.g., real estate buyers for Asmita India Realty, health-conscious consumers for Asmita Organic Farms).
• Collaborate with the design team to create visually appealing assets that align with brand aesthetics.

Campaign Management & Coordination

• Lead the ideation, execution, and optimization of social media campaigns, including influencer partnerships, paid promotions, and seasonal initiatives.
• Work closely with individual marketing departments (e.g., content writers, graphic designers, ad specialists) to coordinate efforts for integrated campaigns.
• Ensure timely coverage and promotion of company events, launches, and updates.

Audience Growth & Engagement

• Drive community engagement by actively responding to comments, messages, and mentions across all platforms.
• Build and nurture communities for each brand, including engaging with real estate buyers, farmers, and health enthusiasts.
• Identify and collaborate with relevant influencers, bloggers, and industry leaders for content partnerships and audience expansion.

Analytics, ROI, and Optimization

• Track and analyze performance metrics (e.g., reach, impressions, engagement rates) using tools like Google Analytics, Sprout Social, and Meta Business Suite.
• Prepare detailed performance reports for all brands, presenting insights and actionable recommendations to the marketing leadership.
• Optimize campaigns based on data-driven insights to maximize ROI.

Online Reputation & Crisis Management

• Monitor and manage online reputation, addressing customer concerns and reviews on social platforms promptly.
• Collaborate with the customer care team to resolve inquiries and escalate issues as needed.

Team Collaboration

• Coordinate with the 30-member marketing team to streamline content creation, campaign execution, and reporting.
• Act as a liaison between social media and other marketing sub-teams, ensuring smooth workflows.
• Provide guidance and feedback to junior social media coordinators, fostering their professional growth.

Trend Monitoring & Innovation

• Stay updated on platform-specific trends, algorithms, and industry innovations to keep the brands competitive and relevant.
• Experiment with emerging platforms and content formats to engage new audiences.

Requirements :

• Bachelors degree in Marketing, Communications, or a related field.
• 2-4 years of experience managing social media for multiple brands, preferably in real estate, organic food, or lifestyle sectors.
• Expertise in tools like Canva, Adobe Creative Suite, Google Analytics, and social media scheduling platforms.
• Strong analytical skills and experience in interpreting social media performance metrics.
• Proficiency in planning and executing paid social media campaigns.
• Excellent written and verbal communication skills with the ability to adapt tone for different brands.
• Strong interpersonal skills to coordinate effectively with a large, multidisciplinary team.
• A creative mindset with an eye for design and aesthetics.
• On-camera confidence for creating brand-related video content (optional but preferred).

Additional Skills :

• Experience with influencer marketing and collaborations.
• Understanding of regional and cultural nuances for Mumbai and India-based audiences.
• Ability to juggle multiple deadlines and priorities across three distinct brands.