Digital Marketing Executive

Key Responsibilities:

• Prospecting or qualifying leads - Assist the sales team in qualifying potential customers.
• Develop and drive GTM strategies for the service offerings.
• Liaise with the marketing team to undertake demand-generating activities such as webinars. Frequent two-way interaction with industry marketing - collaborating on market direction and developing specific messaging/programs for vertical and sub-market segments - to deliver on MQL.
• Plan, execute, and optimize email marketing campaigns from content creation to delivery to drive engagement and maximize open and click-through rates.
• Monitor email performance metrics (open rates, click rates, bounce rates) and work on improving email deliverability.
• Manage LinkedIn campaigns to ensure smooth execution and optimize outreach.
• Send out bulk marketing emails and SMS campaigns to prospects.
• Research prospects backgrounds to draft personalized responses for those who show interest.
• Collaborate with the sales and marketing teams to ensure prospects are effectively nurtured till handoff to Sales.
• Managed and maintained data integrity in CRM to track prospects and keep records updated.

• Qualifications:
• Bachelors degree in marketing/business or a related field.
• 2-5 years of experience in marketing operations.
• Experience working with startups and remote environments would be preferred.