Executive - Digital Marketing (1-5 yrs)

Position Title: Digital Marketing Executive

CTC: RM -5 LPA

Exp: 2+ yr

Location: Visakhapatnam

Working Mode: Onsite

Primary Skill: Digital Marketing, Social Media Management, Website Content Management, Graphic designing

Qualification: Any Graduation

Key Responsibilities:

Digital Marketing:

- Develop and implement effective digital marketing campaigns across various platforms (e.g., Google Ads, social media, email marketing).

- Track and analyze the performance of campaigns, making necessary adjustments to optimize ROI.

- Conduct market research to identify trends, insights, and opportunities for growth.

- Manage and optimize SEO strategies for better organic search rankings.

- Oversee paid marketing campaigns (PPC, Google Ads, social media ads).

Social Media Management:

- Plan, create, and execute social media campaigns on platforms such as Facebook, Instagram, LinkedIn, Twitter, etc.

- Engage with followers and respond to inquiries on social media platforms.

- Monitor and report on social media trends, competitor activity, and audience engagement.

- Create a content calendar and ensure posts are scheduled in a timely and strategic manner.

Website Content Management:

- Create and update website content, ensuring it is SEO-friendly, user-friendly, and aligns with the brand's tone and messaging.

- Work closely with the development team to ensure the website is up-to-date and performing optimally.

- Optimize landing pages, blogs, and product pages for conversion.

Graphic Designing:

- Design eye-catching graphics for social media posts, website content, digital advertisements, and email campaigns.

- Create engaging visual content to enhance the digital marketing efforts across various platforms.

- Ensure that all designs align with the company's brand guidelines.

Required Skills and Qualifications:

- Bachelor's degree in Marketing, Business, Communications, or a related field.

- Proven experience in digital marketing, social media management, content creation, and graphic design.

- Familiarity with SEO, Google Analytics, Google Ads, and social media advertising platforms.

- Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, Canva, etc.

- Strong communication and writing skills.

- Ability to multitask and manage time effectively.

- A creative and analytical mindset.