Product Marketing Specialist - IT (2-6 yrs)

Position- Product Marketing Specialist

Experience: 2-5 Yrs

Location: Delhi (Hybrid, 3 days in-office)

Notice Period: Immediate - 30 Days

Primary Skills: GTM collateral creation, Pre-sales/post-sales enablement, proposal management, pricing.

Key Responsibilities :

- GTM Strategy & Collateral Creation : Develop and design high-quality GTM materials, including brochures, pitch decks, and case studies to support the sales process and product launches.

- Sales Enablement : Collaborate with sales teams to create sales tools, enable pre-sales and post-sales activities, and assist in proposal management and pricing strategy.

- Market Research : Lead market sizing exercises, define Ideal Customer Profiles (ICP), create buyer personas, and perform competitive analysis to inform product positioning.

- Product Positioning & Messaging : Craft and refine product messaging that resonates with target customers and aligns with business goals.

- Cross-functional Collaboration : Work closely with product, sales, and customer success teams to align on customer needs, competitive landscape, and product feature requirements.

Key Skills & Experience :

- 2-5 years of experience in product marketing, GTM strategy, or market research in B2B SaaS/Tech Solutions industries (e.g., fintech, biotech, AI/ML, data analytics).

- Strong experience in creating GTM collateral such as brochures, pitch decks, and case studies.

- Solid understanding of pre-sales and post-sales enablement processes, proposal management, and pricing strategy.

- Experience with market sizing, defining ICP, and developing buyer personas.

- Expertise in product positioning and messaging to drive customer engagement.

- Preferred background in biotech, with a focus on SaaS or Tech solutions.