Leads Management

The successful candidate will, Perform daily monitoring of online marketing campaigns and contact us/connect with an expert requests from our corporate websites. Work closely with the website and marketing automation teams to refine the lead management process including regular performance assessments. Document and socialize the end-to-end lead management process from the initial prospect capture through to nurturing and hand-off to sales with the broader organization as needed. Assess and recommend methods to optimize and streamline the lead process. Regularly track and measure number of new leads and engagement across existing and new accounts and make recommendations & take actions for growth. Produce lead/opportunity reports and monthly dashboards to demonstrate lead progress, conversion rates, cost per lead, etc. to show the growth and revenue attribution of website leads Leverage marketing automation, Salesforce.com and other tools as needed to execute and track the success of programs. Quality check the leads in SFDC to ensure sales teams are actively working the leads provided. Collaborate with marketing & sales to understand when a lead is sales ready based on scoring demographic & behavioral factors. Ensure that the marketing automation & SFDC sync is streamlined & operational at all times and work with Tech as required. Determines and assigns sales qualified leads to the appropriate sales person. Assign other inquiries to appropriate department, or address feedback directly. The successful candidate will, Perform daily monitoring of online marketing campaigns and contact us/connect with an expert requests from our corporate websites. Work closely with the website and marketing automation teams to refine the lead management process including regular performance assessments. Document and socialize the end-to-end lead management process from the initial prospect capture through to nurturing and hand-off to sales with the broader organization as needed. Assess and recommend methods to optimize and streamline the lead process. Regularly track and measure number of new leads and engagement across existing and new accounts and make recommendations & take actions for growth. Produce lead/opportunity reports and monthly dashboards to demonstrate lead progress, conversion rates, cost per lead, etc. to show the growth and revenue attribution of website leads Leverage marketing automation, Salesforce.com and other tools as needed to execute and track the success of programs. Quality check the leads in SFDC to ensure sales teams are actively working the leads provided. Collaborate with marketing & sales to understand when a lead is sales ready based on scoring demographic & behavioral factors. Ensure that the marketing automation & SFDC sync is streamlined & operational at all times and work with Tech as required. Determines and assigns sales qualified leads to the appropriate sales person. Assign other inquiries to appropriate department, or address feedback directly. Bachelor of Graduation 2+ experience in SQL and Marketing Cloud Introduction We believe that every candidate brings something special to the table, including you! So, even if you feel that you re close but not an exact match, we encourage you to apply. We d be thrilled to receive applications from exceptional individuals like yourself. Gallagher, a global industry leader in insurance, risk management, and consulting services, boasts a team of over 50,000 professionals worldwide. Our culture, known as "The Gallagher Way," is driven by shared values and a passion for excellence. At the heart of our global operations, the Gallagher Center of Excellence (GCoE) in India, founded in 2006, upholds the values of quality, innovation, and teamwork. With 10,000+ professionals across five India locations, GCoE is where knowledge-driven individuals make a significant impact and build rewarding, long-term careers. Overview A.J. Gallagher is in need of an experienced Lead Generation Specialist to organize, distribute and track leads obtained via digital channels. How youll make an impact The successful candidate will, Perform daily monitoring of online marketing campaigns and contact us/connect with an expert requests from our corporate websites. Work closely with the website and marketing automation teams to refine the lead management process including regular performance assessments. Document and socialize the end-to-end lead management process from the initial prospect capture through to nurturing and hand-off to sales with the broader organization as needed. Assess and recommend methods to optimize and streamline the lead process. Regularly track and measure number of new leads and engagement across existing and new accounts and make recommendations & take actions for growth. Produce lead/opportunity reports and monthly dashboards to demonstrate lead progress, conversion rates, cost per lead, etc. to show the growth and revenue attribution of website leads Leverage marketing automation, Salesforce.com and other tools as needed to execute and track the success of programs. Quality check the leads in SFDC to ensure sales teams are actively working the leads provided. Collaborate with marketing & sales to understand when a lead is sales ready based on scoring demographic & behavioral factors. Ensure that the marketing automation & SFDC sync is streamlined & operational at all times and work with Tech as required. Determines and assigns sales qualified leads to the appropriate sales person. Assign other inquiries to appropriate department, or address feedback directly. About you Bachelor of Graduation 2+ experience in SQL and Marketing Cloud Additional Information We value inclusion and diversity Inclusion and diversity (I&D) is a core part of our business, and it s embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work. Gallagher embraces our employees diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest. Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color, religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as protected characteristics ) by applicable federal, state, or local laws. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.