PPC Expert ( Google Ads & Facebook ads )

Job description:

We are looking for a PPC (Pay Per Click) Specialist to create and manage campaigns & run PPC campaigns and monitor paid search budgets. The candidate should be responsible for independently managing all the accounts assigned and follow the guidelines mentioned by the client. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Desired Candidate Profile :

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Facebook ads,)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce the risk of click fraud
• Keep abreast of PPC and SEM trends
• Facebook Ads need to have a thorough understanding of creativity and the type of post that will engage.
• Proven experience as a PPC Executive or Digital Marketing Executive.
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo, Bing ) is preferred
• Working knowledge of analytics tools (Google Analytics, GTM, Tableau, WebTrends, etc.)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Analytical thinking with strong math skills
• BSc/BA in Marketing, Digital Media, or a related field; AdWords certification is a plus

Perks & Benefits :

• PF/ Medical Facility
• Annual Leave as per Company Policy