Social Media Executive

Roles and Responsibilities

• Develop and implement social media strategies to increase brand awareness and engagement across various platforms (Facebook, Instagram, Twitter).
  
• Create high-quality content (blog posts, videos, infographics) that resonates with target audience interests.
  
• Manage social media campaigns from concept to execution, tracking performance metrics to optimize results.
  
• Collaborate with cross-functional teams (marketing, product development) to integrate social media into overall marketing efforts.
  
• Stay up-to-date on industry trends and best practices in social media marketing.
  

Desired Candidate Profile

• 1-4 years of experience in social media management or a related field.
  
• Strong understanding of digital marketing principles, including SEO/SEM techniques.
  
• Proficiency in creating engaging content for multiple formats (text-based posts, images, videos).
  
• Experience with analytics tools (e.g., Hootsuite Insights) to track campaign performance.