Area Sales Manager- Affordable housing loan

ROLE SUMMARY

The role holder is responsible for focusing on guiding & mentoring the team and achieve sales budget for the section within the assigned budget. The role also ensures to achieve the budgeted cross sell targets.

KEY RESPONSIBILITIES/ ACCOUNTABILITIES

Market Assessment and Business Development

• Undertakes responsibility to achieve sales budgets set for the section for assigned product
• Manages profitability Productivity, Yield and acquisition cost within the budgeted levels
• Achieves the budgeted cross sell targets for assigned product.
• Takes ownership to monitor competitor sales strategy and develops plans to counter the same

Revenue Generation

• Identifies new sales opportunities and leveraging a knowledge sector driven relationship approach to enhance sales and revenue generation through new and existing customers for achievement of established targets and objectives
• Works closely with the Relationship Managers to ensure quality services being provided to the customers to ensure effective management of profit and loss account

Relationship Management

• Ensures identification, hiring, training and retention of the desired sales staff at all levels
• Manages relationships to drive cross sell through various initiatives across branches & channels.
• Ensures identification and acquisition of new client/ DST/ DSA relationships by understanding the customers financial needs and also ensures providing suitable solutions in terms of providing bank products and services

Documentation and Compliance

• Ensures adherence in implementation of processes as per policy
• Ensures to educate and train the team members on the policy requirement
• Ensures that the recommended process of appointment, management and review of the DSA’s and DSTs is being followed.
• Works in close coordination with relevant BUs to ensure smooth and quick turnaround of transactions as and when required

People Management or Self-Management Responsibilities

• Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are monitored and achieved during the course of the year
• Takes ownership of his/her own learning agenda by identifying development needs in consultation with the reporting manager and working towards bridging the gaps through various means which go beyond just training
• Understands the competencies relevant to his/her role, and works towards displaying as well as developing these effectively
• Keeps abreast of relevant professional/industry developments, new techniques and current issues through continued education and professional networks

Risk and Internal Control Responsibilities

• Follows risk policy and processes to mitigate the operational, regulatory, financial, informational, reputational and audit risks as instructed by the departmental manager.
• Executes the established internal control systems and compiles relevant information for departmental audits, as necessary

SECTION IV: KEY INTERACTIONS

Key Internal Interactions

Purpose of Interaction

Risk Management

• For coordinating on aspects related to risk management in various deals on a monthly basis to ensure adherence to risk and regulatory framework/ guidelines

Legal Risk Management

• For coordinating and resolving any legal aspects to ensure adherence to regulatory framework and guidelines Need basis

YSB/HCM

• For rewarding good performers. For identifying the training / leadership development requirements and the hiring needs.

Product Team

• For all product related queries, suggestions and also for developing particular contest to drive business numbers.

Key External Interactions

Purpose of Interaction

Clients/ Customers

• For understanding the financial needs of the customer to provide suitable solutions and long term relationship management by driving cross sell initiatives

Dealers/ DSAs/Vendors

• For building and maintaining relationships and seek out new business opportunities