Area Sales Manager

The Area Sales Manager will be responsible for leading and managing a team of sales representatives to achieve sales targets and expand market share within a designated territory. This role requires a highly experienced and results-oriented individual with a minimum of 8 years of proven success in B2B sales within the FMCG and Beverages industry.

Key Responsibilities:

• Sales Leadership & Management:
• Lead, motivate, and mentor a team of sales representatives.
• Set individual and team sales targets and track performance.
• Provide regular feedback, coaching, and training to the sales team.
• Recruit, hire, and onboard new sales representatives as needed.
• Sales Strategy & Execution:
• Develop and implement strategic sales plans to achieve sales targets and expand market share.
• Identify and pursue new business opportunities within the assigned territory.
• Analyze market trends, competitor activities, and customer needs.
• Develop and maintain strong relationships with key B2B customers (e.g., hotels, restaurants, cafes, offices).
• Customer Relationship Management:
• Build and maintain strong, long-term relationships with key B2B customers.
• Understand customer needs and provide tailored solutions.
• Resolve customer issues and complaints promptly and effectively.
• Ensure customer satisfaction and loyalty.
• Territory Management:
• Effectively manage assigned territory, ensuring optimal coverage and customer service.
• Monitor market trends and competitive activities within the territory.
• Represent the company at industry events and trade shows (as required).
• Business Development:
• Identify and pursue new business opportunities within the B2B segment.
• Conduct market research and competitive analysis to identify new target markets.
• Develop and execute strategies to acquire new B2B customers.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Minimum 8 years of proven experience in B2B sales within the FMCG and Beverages industry.
• Strong leadership, management, and mentorship skills.
• Proven track record of achieving and exceeding sales targets.
• Deep understanding of the FMCG and Beverages industry, including market trends, competitive landscape, and distribution channels.
• Excellent communication, interpersonal, and negotiation skills.
• Strong analytical and problem-solving skills.
• Proficiency in Microsoft 1 Office Suite (Word, Excel, PowerPoint). 1. jobeka.lk jobeka.lk
• Ability to travel within the assigned territory as required.

Preferred Skills:

• Experience with CRM software (e.g., Salesforce).
• Knowledge of relevant industry regulations and compliance requirements.
• Experience in managing budgets and expenses.