Area Sales Manager | FMCG | Mumbai, Indore, Delhi

Role & responsibilities

• Develop and implement sales strategies to meet territory sales targets.
• Monitor sales performance, analyze data, and recommend improvements to achieve goals.
• Drive sales growth by identifying and pursuing new business opportunities in the assigned territory.
• Oversee KYC processing for new customers, handle onboarding, and ensure compliance through due diligence and reviews for both new and existing customers.
• Recruit, train, and manage the sales team, setting targets and performance metrics, and conducting regular performance reviews and coaching to ensure early productivity for new team members.
• Conduct regular morning meetings to establish daily plans and review results from the previous day.
• Communicate key updates to business partners as needed.
• Build and maintain productive and professional relationships with key personnel at retail partners.
• Conduct periodic or surprise visits to assigned partners, engage with them, and provide motivation and support.
• Conduct market research to understand consumer needs, trends, and competitors, and provide actionable insights and recommendations.
• Develop and execute effective sales plans and promotional activities.
• Prepare and present regular sales reports and forecasts to senior management.
• Maintain accurate records of sales activities and customer interactions.
• Ensure compliance with company policies and procedures.
• Collaborate with other departments, such as marketing and operations, to support overall business objectives and facilitate effective communication.