Add office photos
Engaged Employer
i
This company page is being actively managed by
ApplyBoard Team. If you also belong to the team, you
can get access from
here
ApplyBoard
Compare
All Filters
11 ApplyBoard Jobs
Senior Manager, Marketing Operations
ApplyBoard
posted 28d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
We are seeking an experienced and results-driven Senior Manager of Marketing Operations to lead and elevate our marketing operations function. The ideal candidate will be an expert in Salesforce , reporting, and scheduling tools, with a strong focus on driving seamless execution across key channels such as Email, Website, WhatsApp, and in-product merchandising . This role is crucial for improving the speed, quality, and cost-effectiveness of marketing campaigns across owned channels, managing and expanding our MarTech stack to enhance impact against key business metrics. You will be responsible for spearheading efficient processes, ensuring flawless execution, fostering an "always testing" mindset, and continuously optimizing performance across channels.
Key Responsibilities:
- MarTech Stack Ownership & Expansion : Take ownership of the marketing technology stack, evaluating and implementing new tools to drive operational efficiencies, expand capabilities, and align with business objectives. Work closely with cross-functional teams to ensure seamless integration and adoption of new technologies across the marketing organization.
- Process Optimization : Design and implement scalable processes to streamline marketing operations, ensuring efficient workflows and campaign execution across owned channels.
- Experimentation & A/B Testing : Lead a culture of experimentation across all campaigns. Develop and execute A/B testing strategies to optimize email, website, campaigns, WhatsApp, and in-product merchandising, focusing on continuous improvement and innovation.
- Scaling & Channel Expansion : Drive the expansion and optimization of marketing channels by scaling successful tactics and introducing innovative strategies. Continuously explore and integrate new MarTech tools and technologies to enhance marketing capabilities and achieve critical business objectives.
- Reporting and Analytics : Establish a robust reporting rhythm that provides clear, actionable insights on channel performance, engagement metrics, and marketing ROI. Create dynamic dashboards for real-time monitoring and analysis.
- Marketing Automation & Testing : Utilize marketing automation platforms like Salesforce Marketing Cloud to streamline campaign workflows and optimize segmentation. Implement testing frameworks to refine messaging, creative elements, and timing for maximum impact.
- Channel Management : Manage the execution of campaigns across Email, Website, WhatsApp, and in-product merchandising. Continuously test, measure, and refine strategies to maximize engagement and conversion.
- Cross-functional Collaboration : Work closely with Growth, Product, Sales, and Creative teams to ensure alignment and collaboration on campaign execution, experimentation, and MarTech integration goals.
- Data Integrity and Management : Ensure high-quality data management processes are in place. Collaborate with analytics teams to track testing outcomes, measure KPIs, and report on key findings.
- Scheduling and Workflow Tools : Implement and manage scheduling tools to optimize campaign planning, task management, and resource allocation, ensuring a consistent and efficient workflow.
- Salesforce Expertise : Oversee the integration and optimization of Salesforce in marketing campaigns, ensuring smooth automation, data accuracy, and performance tracking.
- Team Leadership : Lead and mentor a team of marketing operations specialists, fostering a culture of collaboration, innovation, and high performance. Instill a mindset of continuous learning, testing, and embracing new technologies within the team.
- 7+ years of experience in marketing operations, with expertise in Salesforce (Salesforce Marketing Cloud preferred).
- Strong background in building and refining marketing operations processes, with a focus on driving efficiencies and scaling operations.
- Proven experience in A/B testing, experimentation, and an "always testing" approach to marketing strategy and execution.
- Deep understanding of email marketing, WhatsApp messaging, and in-product merchandising.
- Experience with marketing automation and scheduling tools.
- Strong analytical skills, with the ability to turn data into actionable insights and optimize campaigns for better performance.
- Excellent project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
- Leadership experience with a track record of managing and developing high-performing teams.
- Ability to collaborate effectively with cross-functional teams and stakeholders.
- Competitive salary with performance-based incentives
- Comprehensive health, dental, and vision insurance
- Opportunities for professional growth and development
- Flexible work environment
Employment Type: Full Time, Permanent
Read full job descriptionPrepare for Senior Marketing Manager roles with real interview advice
People are getting interviews at ApplyBoard through
People are getting interviews through
(based on 6 ApplyBoard interviews)
Job Portal
Referral
50%
17%
33% candidates got the interview through other sources.
Moderate
Confidence
?
Moderate Confidence means the data is based on a sufficient number of responses received from the candidates
What people at ApplyBoard are saying
What ApplyBoard employees are saying about work life
based on 92 employees
Flexible timing
Monday to Friday
No travel
Day Shift
ApplyBoard Benefits
View more benefits
Compare ApplyBoard with
Coursera
Compare
upGrad
Compare
Unacademy
Compare
BYJU'S
Compare
Eruditus Executive Education
Compare
Simplilearn
Compare
Great Learning
Compare
MeritNation
Compare
Toppr
Compare
Vedant
Compare
Udaan
Compare
Swiggy
Compare
CARS24
Compare
BlackBuck
Compare
NoBroker
Compare
Ninjacart
Compare
Blinkit
Compare
Rivigo
Compare
Meesho
Compare
Paisabazaar.com
Compare
Similar Jobs for you
RPA Developer- Senior
4-10 Yrs
Kolkata, Chandigarh, Hyderabad / Secunderabad +7 more
HRIS People Technology & Projects Analyst
3-6 Yrs
Noida, New Delhi, Gurgaon / Gurugram
Share an Interview