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1 ApkaMart Job

Digital Marketing Manager

apkamart.com

3-8 years

Udaipur

1 vacancy

ApkaMart

posted 15hr ago

Key skills for the job

+ 4 more

Develop and execute comprehensive digital marketing strategies aligned with ApkaMart s goals.
Monitor market trends and competitor activities to optimize marketing efforts

Social Media Management

Oversee ApkaMart s presence across platforms like Instagram, Facebook, Pinterest, and YouTube.
Plan, create, and execute engaging content (reels, posts, stories) to build brand awareness and drive traffic.
Monitor trends and innovate campaigns to enhance engagement.

Manage and optimize paid campaigns (Google Ads, Facebook Ads, etc.) for conversions and ROI.
Conduct A/B testing and track key performance metrics like CTR, CPC, and ROAS.

SEO and Content Marketing:

Oversee on-page and off-page SEO to improve organic rankings and visibility.
Collaborate with the content team to create blogs, product descriptions, and newsletters.

Email Marketing and CRM:

Design and execute email marketing campaigns to nurture leads and re-engage customers.
Manage customer databases for segmented and targeted outreach.

Data Analysis and Reporting:

Use analytics tools (Google Analytics, Meta Business Suite, etc.) to monitor campaign performance.
Prepare monthly reports on digital marketing activities and suggest actionable insights.

Work closely with the product, design, and operations teams to ensure cohesive messaging and campaigns.
Guide and mentor junior digital marketing team members (if applicable).

Required Skills & Qualifications:

Bachelor s degree in Marketing, Business Administration, or a related field. A Master s degree is a plus.
Proven experience (3+ years) in digital marketing, preferably in e-commerce.
Hands-on experience with tools like Google Ads, Facebook Ads Manager, Canva, and email marketing platforms.
Strong understanding of SEO and SEM practices.
Analytical mindset with proficiency in Google Analytics and other reporting tools.
Excellent communication and interpersonal skills.
Creative thinking and the ability to work in a fast-paced environment.

Video Editing: Edit and assemble raw footage into polished, engaging videos suitable for social media, websites, and marketing campaigns.
Content Creation: Collaborate with the marketing team to develop video concepts that align with the brands tone and strategy.
Motion Graphics: Incorporate animations, transitions, and special effects to enhance video appeal.
Sound Design: Add appropriate music, voiceovers, and sound effects to videos.
Quality Control: Ensure all videos meet the highest quality standards and adhere to brand guidelines.
Trend Awareness: Stay updated on the latest video editing trends and techniques to keep content fresh and engaging.

Qualifications and Skills:

Proficiency in video editing software like Adobe Premiere Pro, Final Cut Pro, After Effects, or similar tools.
Experience with motion graphics and animation is a plus.
Strong understanding of storytelling, pacing, and visual aesthetics.
Ability to work under tight deadlines and manage multiple projects simultaneously.
A portfolio showcasing past video editing work.

Employment Type: Full Time, Permanent