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Premium Employer

Apex Group

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2.7

based on 847 Reviews

132 Apex Group Jobs

Demand Gen and Campaign Marketer

Apex Fund Services Limited

2.7

based on 847 Reviews

2-6 years

Mumbai, Pune

1 vacancy

Demand Gen and Campaign Marketer

Apex Group

posted 17hr ago

Job Role Insights

Fixed timing

Key skills for the job

Data Analytics Salesforce Talent Acquisition Recruitment CRM CVS

+ 3 more

Job Description

Working closely with Marketing Operations & Transformation, Portfolio Marketing, Content and wider team. Development and execution of a clear and repeatable campaign process - including planning and review to be utilised by the team and executed by region.
Enforce and review regular campaign reporting from cross-functional teams measuring their impact and ensuring ongoing and continual optimisation of tactics - holding monthly measurement meetings.
Work closely with the Portfolio, Content, Demand, Digital and Comms teams, this person will be responsible for bringing the marketing and comms functions together to deliver integrated campaigns and a connected approach.
Work to set Campaign KPIs and work with the broader marketing functions to set their KPIs to generate growth through campaign lead gen and drive continual improvement in lead quality and conversion rate.
Working closely with Marketing Operations to drive reporting enhancement in line with key strategic priorities, ensuring all analytics processes and dashboards are in place to effectively report on campaign performance.
Work closely with the Sales data and marketing ops teams to report monthly on the marketing revenue pipeline and continually improve processes and visibility of marketing effectiveness within Salesforce.
Project manage campaigns holding regular campaign assessment and reporting meetings with key stakeholders and delivering a monthly report on performance to the Head of Demand.
Generate insights on engagement behaviors and identify high performing channels or assets in the campaign journey.
Support your team members in developing strong stakeholder relationships with regional MD s and Sales Leaders and hold them accountable for meeting their revenue targets and campaign objectives and presenting to their stakeholders monthly on marketing performance.
Develop a clear audience focused strategy and support the regionalization of strategic marketing plans.
Working closely with Marketing Transformation to support a data-driven approach to marketing for your team and clear, measurable outcomes from activities.
Develop a strong understanding of the relevant markets across each region and bring ideas forward to achieve the group marketing objectives in those regions.
Work closely with Portfolio Marketing to feed new products into regional marketing campaigns, correctly positioned to meet audience requirements and business objectives
Ensuring that all regional campaigns adhere to the Group Tone of Voice.

Skills Required:

Proven experience in a B2B marketing role with demonstrable demand and/or campaign marketing success.
Detail orientated with strong numeric skills, demonstrable experience in managing multi-million-dollar marketing budgets.
Enjoy taking responsibility for multiple projects simultaneously and know how to keep yourself, and others around you, organised and focused on a plan.
Strong relationship building and negotiation skills to manage internal and external stakeholders and work at a fast pace with the rest of the marketing team.
A natural problem solver and the ability to be a change agent, supporting the Head of Demand in driving change in behaviors and processes to evolve the marketing and comms function in a hyper growth environment.
A natural aptitude for collaboration and exceptional communication skills
Experience with CRM and MAP tools - Salesforce (Pardot a bonus)
Undergraduate degree required; Chartered Institute of Marketing qualification (or equivalent) a bonus

Employment Type: Full Time, Permanent

Read full job description

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