Brand & Marketing Manager - EV Sector (6-12 yrs)

It's a newly formed 50:50 joint venture between India's largest energy retailer and a leader in Battery Swapping technology, focused on transforming the future of electric vehicles (EVs). With our cutting-edge, scalable approach to battery swapping, we aim to make EV adoption seamless, convenient, and mainstream for millions of users across India.

By offering a network of easily accessible, digitally enabled stations, we will address critical challenges in the EV sector, including high upfront costs, range anxiety, and long charging times. Our 'Pay-as-you-go' system allows users to refuel their electric vehicles quickly and affordably, enabling them to enjoy a hassle-free driving experience.

Requirement-

1. Understanding of automotive industry

2. Consumer mindset and value chain analysis expertise

Roles and Responsibilities-

- Build brand persona and establish PR for the new entity.

- Manage, design, and implement comprehensive social media strategies.

- Develop product (batteries) marketing and GTM strategies for B2B and B2C customers.

- Close collaboration with operations and sales teams.

- Manage 3 team members: Brand Manager, PR Manager, and Social Media Manager.