General Manager Marketing

Analytix Solutions is seeking a seasoned creative leader for a hybrid Creative Marketing Director & General Manager of Marketing Delivery role. Reporting into the VP of Marketing, this role requires senior-level creative marketing expertise, senior-level organizational and management skills, and a tremendous amount of vision and creativity. The ideal candidate will have 15+ years of experience developing creative strategies, branding initiatives, paid media optimization, web redesign, and project management, across a growth-focused organization.

Solid experience managing a marketing delivery team consisting of graphic and web design, content development, SEO, PPC, and marketing operations resources is required. Candidates should have experience overseeing the big picture but also be comfortable lend a tactical hand where needed, as a hands-on designer and/or marketing unicorn who can jump in where and when needed. Experience working within a high-growth, agile marketing organization is a big plus.

Primary Responsibilities

• Working in close alignment with the Head of Marketing and Demand Generation, and the Head of Corporate Communications and Branding, you will oversee our Marketing Delivery team and all aligned initiatives including websites, digital advertising, social media, video / content, email marketing, and visual branding.
• Oversee visual marketing across all products and services, working across marketing, sales, and service-lines to develop and implement visually compelling, effective marketing campaigns.
• Help develop the vision, voice, and content of the brand, scaling the growth of the brand in both domestic and international markets.
• Manage a talented team of senior and junior marketing delivery resources including graphic design, web design, video design, content development, SEO, PPC, and marketing automation & operations teams.
• Manage relationships with marketing delivery vendors across paid media, design, operations vendors, etc.
• Track the success of all delivery programs to analyze and optimize how they impact revenue and brand awareness.
• Oversee project planning, scoping, estimation, tracking/monitoring, and quality management activities.