Digital Marketing Lead - Electronics Manufacturing Firm (5-10 yrs)

We are looking for a self-motivated, goal oriented and smart Digital Marketing and Lead Generation candidate with proven experience and passion to join a fast-developing Europe-based MNC in India.

You will be in responsible for developing and implementing lead generation and digital marketing initiatives that generate leads, nurture them, and contribute to enhanced revenue growth using both conventional and digital tools. You will establish essential buyer personas, design target groups, create customer journeys, and create appealing marketing content. Your analytical abilities will be essential in evaluating campaign performance and making data-driven decisions to maximize our marketing efforts across various sectors and geographical regions.

Key Responsibilities:

- Deliver campaigns across multiple channels and regions (social media, email marketing, trade shows, events, and webinars, etc.)

- Assist in content planning and creation to support campaign activity.

- Create, and execute account-based marketing programs in partnership with sales teams to drive pipeline growth.

- Partner with sales team to ensure campaign alignment, lead management, and execution.

- Understand buyer personas and target marketing activities along the buying cycle.

Desired Education and Skills:

- MBA / PGDBA with bachelor's in engineering field.

- Engaging communicator

- Experience in B2B marketing, ideally with knowledge of manufacturing industry.

- Minimum 2 years' experience with digital and particularly outbound marketing techniques, tools, channels and platforms

Personal Skills:

- Self-motivated and able to work on own initiative.

- Able to multitask in a multicultural environment.

- Fluent in English.