Marketing Executive - ATL/ BTL

Job Title: Marketing and Event Executive

Location: DLF Tower A, Jasola, Sarita Vihar, New Delhi.
Department: Marketing
Product : Garmin Smart Watches

Job Description:

The Marketing and Event Executive is responsible for supporting the marketing team in the development and execution of marketing strategies, campaigns, and events. This role will require a creative and organized individual who can work across various marketing platforms, assist in managing event logistics, and help grow the brand's presence through effective promotions and activations.

Key Responsibilities:

1. Marketing Support:
• Assist in the creation, implementation, and optimization of marketing campaigns (digital, print, email, and social media).
• Coordinate content creation, including writing blogs, newsletters, social media posts, and advertisements.
• Track and report on the performance of campaigns, providing insights and recommendations for improvement.
• Assist in maintaining the company's website and ensuring it aligns with marketing goals.
• Collaborate with the marketing team to analyze market trends and competitors.
2. Event Planning and Execution:
• Plan, coordinate, and manage events such as conferences, trade shows, product launches, and corporate meetings.
• Work closely with vendors, suppliers, and venues to ensure all event logistics are handled effectively and within budget.
• Develop event budgets, timelines, and communication plans.
• Promote events across various channels (social media, email, and digital advertising) to drive attendance.
• Oversee event execution on-site, managing all aspects including guest registration, audiovisual needs, and ensuring smooth operations.
• Gather feedback from attendees post-event and assist in measuring the event's success.
3. Brand Promotion and Partnerships:
• Collaborate with internal teams and external partners to promote brand awareness through event sponsorships and partnerships.
• Act as the brand ambassador during events, ensuring consistent messaging and company image.
• Handle guest communications, ensuring they have a positive experience from invitation to post-event follow-up.
4. Administrative and Reporting:
• Manage event documentation, including contracts, invoices, and attendee lists.
• Prepare detailed post-event reports outlining performance metrics, feedback, and ROI.
• Maintain an organized filing system for marketing and event materials.

Skills & Qualifications:

• Education: Bachelors degree in Marketing, Communications, Business, or a related field.
• Experience: At least 1-2 years of experience in marketing or event management.
• Skills:
• Strong communication and organizational skills.
• Proficiency in marketing software (e.g., Google Analytics, social media platforms, CRM tools).
• Experience in event planning and logistics management.
• Creativity in content creation and brand promotion.
• Ability to manage multiple tasks and meet deadlines.
• Knowledge of event management platforms (e.g., Eventbrite) is a plus.
• Experience with budgeting and vendor management.

Personal Attributes:

• Detail-oriented with a passion for delivering high-quality experiences.
• Able to work under pressure and manage time effectively.
• Proactive and capable of taking the initiative.
• Team player with the ability to collaborate across departments.