Content Marketing Manager

Founded in April 2018 and headquartered in Zug, AMINA Bank is a pioneer in the financial industry providing a seamless, secure and easy-to-use bridge between digital and traditional assets. As a smart bank AMINA Bank offers a fully universal suite of regulated banking services in the emerging digital economy. In August 2019, AMINA Bank received a Swiss banking and securities dealer license the first time a reputed, regulatory authority such as FINMA has granted a license to a financial services provider with a core capability in digital assets. The broad, vertically integrated spectrum of services combined with the highest security standards, make AMINA Bank s value proposition unique. CVVC Global Report and CB Insights names AMINA Bank as Top 50 Companies within the blockchain ecosystem.

AMINA India is a wholly owned subsidiary of AMINA Bank AG. AMINA India acts as a virtual extension of the bank supporting activities spanning digital assets research, investment solutions, trading liquidity management, risk management, mid/back-office IT operations and more recently technology and product.

We are bringing a new financial services paradigm to the blockchain and finance economy. In scope of our growth plans, we are looking for a Content Marketing Manager.

T he Content Marketing Manager is responsible for developing, managing, and executing content strategies that drive engagement, brand awareness, and lead generation. This role involves overseeing planning and execution of content creation, editorial planning, and distribution across multiple channels, including web, blog, email, and social media. The Content Marketing Manager works closely with other teams to ensure that all content is aligned with broader marketing goals and resonates with AMINA s key target audiences. This role requires a combination of creative and analytical skills, with a strong focus on content performance and optimization.

In this function, you will be responsible for the following:

• Content Strategy: Support content strategy, create calendars, and identify key themes and channels.
• Content Creation: Produce and manage high-quality content aligned with brand guidelines.
• SEO Optimization: Optimize content for SEO and update existing materials to boost traffic.
• Content Distribution: Distribute content across channels, maximizing reach and engagement.
• Performance Tracking: Analyze content metrics and report insights to refine strategies.
• Cross-Functional Collaboration: Work with teams to ensure content aligns with marketing and sales goals.
• Editorial Oversight: Oversee content quality and manage contributors, ensuring consistency.

For you to become part of AMINA s journey, we require the following set of experience:

• 5-8+ years of experience in content marketing, content strategy, or digital marketing, with a proven track record of managing content creation and distribution.
• Strong writing, editing, and proofreading skills with experience in managing the editorial process and ensuring consistent content quality.
• Experience in optimizing content for search engines, using SEO tools and techniques, and analyzing content performance metrics.
• Excellent organizational skills, with the ability to manage multiple content projects, timelines, and stakeholders simultaneously.
• Strong interpersonal skills, with the ability to work effectively with teams across product, sales, and marketing to align content with broader objectives.
• Ability to think creatively and strategically, developing content that engages audiences and drives business outcomes.
• Proficiency in using analytics tools (e.g., Google Analytics, SEMrush) to inform content decisions and track performance.