Marketing Manager Content

Company Leading Financial Services Company
Designation - Marketing manager
Experience - Minimum 3 years
Industry - NBFC/ BFSI Mandate
Qualification - M.B.A/P.G.D.M ( Marketing)

Key Responsibilities:
Create engaging and shareable content for social media platforms that aligns
with brand goals and resonates with target audiences.
Identify, collaborate with, and manage relationships with digital influencers to
amplify brand reach and engagement.
Develop and implement social media campaigns that drive brand awareness,
engagement, and conversions.
Monitor social media trends and analytics to optimize content strategies and
measure performance.
Work closely with the marketing team to ensure brand consistency across all
channels.
Generate ideas for new content formats and themes, including videos, blogs,
infographics, and more.
Respond to audience comments and inquiries on social media in a timely and
engaging manner.
Prepare and present regular reports on social media performance, influencer
partnerships, and overall content effectiveness.

Qualifications:
M.B.A/P.G.D.M in Marketing, Communications, or a related field.
Proven experience (3+ years) in content creation, social media management, or
influencer marketing.
Strong understanding of social media platforms, trends, and best practices.
Excellent writing, editing, and storytelling skills.
Proficiency in graphic design and video editing software (e.g., Adobe Creative
Suite, Canva, etc.) is a plus.
Experience with social media analytics tools (e.g., Hootsuite, Sprout Social,
Google Analytics).
Strong interpersonal skills with the ability to build relationships with influencers
and internal teams.
Creative mindset with a passion for staying ahead of digital marketing trends