Specialist, Digital Marketing

CAMECA is a world leading supplier of microanalytical and metrology instrumentation for research and process control. Our instruments measure elemental and isotopic composition in materials down to atomic resolution and equip government and university labs as well as high-tech industrial companies around the world.

Reporting to the BU Communications Manager, the Digital marketing specialist is responsible for participating in the promotion of our product lines by creating and distributing content, and contributing to increasing the notoriety of our brands.

KEY RESPONSABILITES

• SEO: Improve online visibility and organic search rankings through keyword research, content optimization, and technical SEO strategies. Monitor performance, analyze data, and implement best practices to drive traffic and engagement.

• Graphic: Create visually compelling designs for digital and print marketing materials, including brochures, social media assets, website graphics.

• Marketing Automation: Manage and optimize Pardot campaigns, lead nurturing programs, and email automation workflows. Ensure data accuracy, segmentation, and performance tracking to improve engagement and conversion rates

• Take part in updating data in the CRM (information reported by the sales team or cleaning up incorrect addresses).

EDUCATION EXPERIENCE

• Bachelor s degree in a related field and 3-5 years of experience implementing marketing communications programs for a global high-tech manufacturer, preferably in areas of microscopy or material characterization.

PROFESSIONNAL KNOWLEDGE REQUIRED ABILITIES

• Experience with graphic tools such as, Photoshop, Illustrator, InDesign, Quark, etc.

• Proficient with SEO tactics and Google

• Experience with Pardot marketing automation tool

• Hands-on experience with web content management system.

• Creative spirit

• Strong communication skills, written and verbal.

• Ability to work on several tasks simultaneously.

• Experience with high tech products.

• Attention to detail.