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Salesforce Marketing Automation Specialist Senior
10-17 years
Bangalore / Bengaluru
1 vacancy
Salesforce Marketing Automation Specialist Senior
Ametek Instruments India
posted 15d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Vision Research is a leading manufacturer of high-speed digital imaging systems that are indispensable across a wide variety of applications. The company designs and manufactures the most comprehensive range of digital high-speed cameras available today, all of which deliver unsurpassed light sensitivity, image resolution, acquisition speed, and image quality. http://phantomhighspeed.com
Position Summary
The Salesforce Marketing Automation Specialist is responsible for designing and executing personalized 1:1 marketing campaigns using Salesforce and Pardot. This role focuses on creating omnichannel campaigns, enhancing marketing automation strategies, and collaborating with cross-functional teams, including Sales. The specialist ensures seamless campaign execution, continuous process improvements, and the development of dashboards for performance reporting. This role demands technical expertise, project management skills, and a strong understanding of B2B marketing, including lead management, customer segmentation, and campaign optimization within Salesforce.
Primary Responsibilities
Omnichannel Program Development
- Lead the development of dynamic, personalized content using Salesforce Pardot for Vision Research and Forza, leveraging targeting and segmentation capabilities to create data-driven campaigns.
- Ensure the delivery of personalized 1:1 marketing campaigns across email, and other digital channels, reaching the right audience at the right time.
- Create Pardot forms to capture lead data.
- Create email blast lists and campaigns.
- Manage Salesforce email modules, including template creation, content configuration, personalization, sender profile setup, and test validations.
Lead Management in Salesforce
- Oversee the lead management process, including lead scoring, nurturing, and segmentation, to optimize engagement and conversion.
- Ensure Salesforce and Pardot are set up to track and manage leads effectively while collaborating with Sales teams to ensure seamless lead hand-offs.
- Regularly review and update lead assignment rules and workflow automation to improve lead distribution and sales follow-ups.
Campaign Quality Assurance & Execution
- Manage the full lifecycle of email marketing campaigns, including building, testing, execution, and ensuring on-time, error-free deployment.
- Conduct thorough QA testing, adhering to standardized quality control processes, and refining campaigns for accuracy, completeness, and alignment with business objectives.
Email Deliverability & Optimization
- Monitor email deliverability to maintain a positive IP reputation and ensure proper inbox placement.
- Identify and resolve deliverability issues, implementing strategies to enhance campaign reach and performance.
- Continuously optimize campaigns through performance analytics and real-time feedback.
Process Improvement & Innovation
- Participate in agile delivery activities, emphasizing continuous improvement and iterative campaign delivery.
- Stay informed about industry trends and new technologies, recommending innovative solutions to enhance marketing efforts.
- Provide strategic insights and recommendations to enhance campaign effectiveness based on data analysis and industry best practices.
Digital Event Management
- Set up new webinars in GoToWebinar.
- Continuously update the Pardot LP CED Seminars with online and face-to-face events.
Reporting, Dashboards & KPIs
- Develop comprehensive performance dashboards to track and visualize key metrics, KPIs, and overall campaign success.
- Create reports and collaborate with Marketing Analytics teams to assess campaign impact and identify optimization opportunities.
- Coordinate Power BI connections for KPI reporting and support the Team Lead Marketing Analyst in data-driven decision-making.
Required Skills & Experience
- Minimum of 6 years of industry experience with CRM and marketing automation systems.
- Strategic thinking and ability to execute effectively in complex environments with old legacy systems.
- Fluent in English (speaking and writing).
- Salesforce Certifications:
- Salesforce Administrator (mandatory).
- Marketing Cloud Account Engagement Specialist (mandatory).
- Marketing Cloud Consultant (mandatory).
- Sales Cloud Consultant (mandatory).
- Proficiency in HTML and CSS.
- Experience with Salesforce Flows.
- Expertise in mapping and implementing end-to-end marketing campaigns.
- Knowledge of email creation, planning, and testing.
- Ability to work and communicate effectively within an international, culturally diverse team.
Personal Attributes
- Enthusiasm for creating impactful digital solutions and proactively seeking innovative approaches to problem-solving.
- Highly organized, self-motivated, and capable of managing multiple projects in a fast-paced environment.
- Collaborative mindset, with a willingness to mentor team members and embrace continuous learning opportunities.
Employment Type: Full Time, Permanent
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What people at Ametek Instruments India are saying
Marketing Automation Specialist salary at Ametek Instruments India
reported by
3
employees
with 4-5
years exp.
₹14
L/yr - ₹14.5
L/yr
61%
more
than the average Marketing Automation Specialist Salary in India
View more details
What Ametek Instruments India employees are saying about work life
based on 94 employees
Flexible timing
Monday to Friday
No travel
Day Shift
Ametek Instruments India Benefits
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Salesforce Marketing Automation Specialist Senior
10-17 Yrs
Bangalore / Bengaluru
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