Group Lead Business Insights Analyst

Join Columbia Threadneedle Investments, an Ameriprise Financial company, in this exciting new position. You will enable the delivery of our commercial strategy and asset raising via the support of a more tech enabled, insight led approach to Distribution (Sales Client Management).
Our Distribution Insight team is the powerhouse enabling data-driven, insight led decision making and commercial execution across the sales and client management teams. As part of this, the Insight function drives the businesses ability to make data-driven decisions based as on best-in-class analytics and reporting.
You will partner with business stakeholders, product management and technologists to ensure Distribution teams are equipped with trusted data to operate at their best.
You will have the ability to conduct regular analysis of marketing, client and industry data to identify patterns to improve critical metrics at all stages of the Sales funnel (awareness, engagement, conversion, adoptions).
Measurement Strategy - define objectives and scope analytics tasks and deliverables for commercial projects and clients, including the creation and improvement of multi-step sales and client service journeys and processes.
Develop the data strategy to support customer journeys that enable optimization of multi-touch engagement programs across all forms of client touchpoint.
Experimentation - Manage the end-to-end testing process for high priority use cases, including hypothesis development, KPI selection, A/B measurement and reporting.

Key Responsibilities

Required Qualifications

Preferred Qualifications