Digital Marketing Executive

Role & responsibilities

We are seeking a talented and experienced Digital Marketing Executive to join our team in Thessaloniki, Greece. This is a mid-senior level, full-time, on-site position that will play a crucial role in driving our digital marketing initiatives and contributing to the growth of our company.

As a Digital Marketing Executive at WayMore, you will be responsible for developing and implementing comprehensive digital marketing strategies across various channels. You will work closely with cross-functional teams to ensure our marketing efforts align with business objectives and deliver measurable results.

Job Type: On-site

This on-site position requires your physical presence at our office located at 2Km Litis Thessalonikis, Thessaloniki, Greece. Working on-site allows for seamless collaboration with team members, fosters a strong company culture, and provides access to all necessary resources and tools. You'll have the opportunity to engage in face-to-face meetings, brainstorming sessions, and impromptu discussions that can lead to innovative ideas and solutions. Our office environment is designed to inspire creativity and productivity, ensuring you have the ideal setting to excel in your role as a Digital Marketing Executive.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across various channels, including social media, email, content marketing, and paid advertising
• Lead the creation and optimization of marketing campaigns to drive brand awareness, lead generation, and customer engagement
• Analyze marketing data and metrics to assess campaign performance and provide actionable insights for continuous improvement
• Collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business objectives
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices to maintain a competitive edge
• Manage and mentor junior team members, fostering a culture of innovation and excellence
• Oversee the development and maintenance of the company's digital presence, including website optimization and content strategy

Daily Tasks

• Monitor and manage social media accounts, engaging with followers and creating compelling content
• Analyze website traffic, user behavior, and conversion rates using analytics tools
• Coordinate with the content team to develop and schedule blog posts, articles, and other marketing materials
• Optimize and manage pay-per-click (PPC) advertising campaigns across various platforms
• Conduct keyword research and implement SEO strategies to improve organic search rankings
• Review and respond to customer inquiries and feedback across digital channels
• Collaborate with the design team to create visually appealing marketing collateral

Essential Duties and Responsibilities

• Develop and implement a comprehensive digital marketing strategy that aligns with WayMore's business goals and target audience
• Create and manage multi-channel marketing campaigns, including email marketing, social media, content marketing, and paid advertising
• Utilize marketing automation tools, including WayMore's platform, to streamline and optimize marketing processes
• Conduct market research to identify trends, competitor activities, and customer preferences to inform marketing strategies
• Develop and maintain a content calendar, ensuring consistent and engaging content across all digital platforms
• Collaborate with the product team to create compelling marketing materials that effectively communicate the value proposition of WayMore's platform
• Manage the company's social media presence, developing strategies to increase engagement and grow follower base
• Implement and optimize SEO strategies to improve organic search rankings and drive website traffic
• Design and execute email marketing campaigns, including newsletters, promotional offers, and customer retention initiatives
• Analyze marketing metrics and create comprehensive reports to track ROI and campaign performance
• Manage relationships with external vendors, agencies, and partners to ensure the successful execution of marketing initiatives
• Develop and manage the digital marketing budget, ensuring efficient allocation of resources
• Lead A/B testing initiatives to optimize landing pages, email campaigns, and other marketing assets
• Collaborate with the sales team to develop lead nurturing strategies and support the sales funnel
• Stay informed about industry trends, emerging technologies, and best practices in digital marketing to maintain WayMore's competitive edge

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field
• 6-8 years of overall working experience, with 4-6 years of experience specifically in digital marketing roles
• Proven track record of developing and implementing successful digital marketing strategies
• In-depth knowledge of various digital marketing channels, including social media, email marketing, content marketing, and paid advertising
• Strong analytical skills with experience in using data to drive marketing decisions and optimize campaigns
• Excellent project management skills with the ability to manage multiple projects simultaneously
• Proficiency in marketing automation platforms and CRM systems
• Strong understanding of SEO principles and best practices
• Experience with budget management and ROI analysis
• Excellent written and verbal communication skills in English; knowledge of Greek is a plus
• Strong leadership skills with experience mentoring junior team members
• Ability to work effectively in a fast-paced, dynamic environment
• Creative mindset with a passion for innovative marketing solutions
• Strong problem-solving skills and attention to detail
• Experience in the SaaS or marketing technology industry is preferred

Required Software Knowledge

• Google Analytics and Google Tag Manager
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, SendGrid)
• Content management systems (e.g., WordPress, Drupal)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Good to have:

• Customer relationship management (CRM) software (e.g., Salesforce, Zoho)
• Project management tools (e.g., Asana, Trello, Jira)
• Data visualization tools (e.g., Tableau, Power BI)