Head - Marketing (10-15 yrs)

Job Description -

1) Position - CPaaS/ Marketing Head.

2) Company - IT Firm.

3) Experience - 10+ Years.

4) Qualification - Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.

5) Location - Nagpur.

6) Responsibility -

- Design and implement strategic marketing plans to promote our CPaaS products and services effectively.

- Oversee the development and maintenance of our brand identity, ensuring consistency across all marketing channels and communications.

- Monitor brand performance and implement strategies to enhance brand reputation and visibility.

- Lead the creation of compelling marketing content, including website copy, blog posts, whitepapers, used cases, and social media posts.

- Plan and execute digital marketing campaigns across various channels, including email marketing, social media, SEO/SEM, and display advertising.

- Peer Analysis: Analyze competitors' marketing strategies, products, rates & features to identify areas for improvement & technical development.

- Analyse campaign performance metrics and optimize strategies for maximum ROI.

- Conduct market research to identify industry trends, customer needs, and competitive landscape.

- Develop lead generation programs to drive inbound leads and nurture prospects through the sales funnel.

- Collaborate with sales teams to develop effective sales enablement materials and strategies.

- Coordinate and participate in industry events, conferences, and trade shows to enhance brand visibility and generate leads. Manage event logistics, including booth setup, staffing, and post-event follow-up.

- Track and report on marketing expenditures and ROI to senior management.

- Be the owner of our GTM strategy, and build offering, bundling, solution, promotion and / or pricing strategy to accelerate product growth in specific channels and market segments.

7) Skills -

- Proficiency in marketing automation tools, SEO Tools, CRM systems, and analytics platforms.

- Strategic thinker with the ability to analyze data, identify trends, and make data-driven decisions.

- Experience in the CPaaS industry or related telecommunications sector is a plus.

- Excellent written and verbal communication skills, with a keen eye for detail and creativity.

- Strong leadership and team management skills, with the ability to collaborate effectively across dept.