Alpha Dezine - Manager - PPC Marketing (5-7 yrs)

About the job:

We seek a dynamic and results-driven PPC Marketing Manager to lead and manage all aspects of our pay-per-click (PPC) marketing initiatives.

This is a full-time, on-site role based in Vadodara, Gujarat.

The ideal candidate will develop and execute PPC strategies that drive lead generation, brand awareness, and revenue growth.

This role requires a strong mix of strategic planning, analytical thinking, and creativity to maximize campaign performance across multiple platforms.

Key Responsibilities:

Strategic Planning & Execution:

- Develop and implement comprehensive PPC strategies aligned with company goals.

- Identify target audiences and create effective campaigns to enhance brand visibility and lead generation.

- Allocate budgets efficiently to maximize ROI and manage resource allocation effectively.

- Collaborate with cross-functional teams to integrate PPC efforts with broader marketing initiatives.

Campaign Management:

- Plan, create, and manage PPC campaigns across platforms such as Google Ads and Meta Ads (Facebook & Instagram).

- Conduct keyword research to optimize campaigns.

- Write compelling ad copy and work closely with the design team to develop high-performing creatives.

- Perform A/B testing on ad copy, visuals, and targeting to continuously improve campaign performance.

Analytics & Optimization:

- Monitor campaign performance using tools like Google Analytics, Google Ads Manager, and other analytics platforms.

- Analyze key metrics such as ROI, CPA, CTR, and conversion rates to identify trends and optimize campaigns.

- Generate detailed reports and dashboards to communicate campaign performance to stakeholders.

- Stay updated with the latest trends, tools, and best practices in PPC advertising and apply them to ongoing campaigns.

Requirements:

Key Qualifications & Skills:

- Master's degree in marketing, Business Administration, or a related field.

- 5-7 years of experience in PPC campaign management.

- Extensive knowledge of platforms such as Google Ads, Meta Ads, LinkedIn Ads, and Bing Ads.

- Strong proficiency in PPC and SEO.

- Hands-on experience with analytics tools like Google Analytics and Data Studio.

- Exceptional analytical and problem-solving skills with a data-driven approach.

- Excellent written and verbal communication skills.

- Proven ability to lead and manage a team effectively