Google Ads SpecialistResponsible for campaign management, performance analytics, and staying up to date with effective collaborations. Some of their responsibilities include:
Keyword research: Analyzing search volume, competition levels, and keyword trends to select the most impactful keywords
Campaign management: Creating and launching new campaigns, and managing and optimizing existing campaigns
Performance analytics: Monitoring key metrics like impressions, clicks, conversions, cost per click, and return on investment
Collaboration: Collaborating with SEO specialists, web developers, content creators, and other marketing professionals