Allied Worldwide - Digital Strategist/GTM Specialist (4-7 yrs)

The Role:

- Bloor Research Group is undergoing a transformative relaunch, and we are seeking an experienced Go-to-Market (GTM) Strategy Specialist to develop a comprehensive market-ready product/service strategy.

- This critical role will ensure that our value propositions for both vendors and end users are translated into actionable, competitive, and profitable offerings with a clear path to market.

Key Responsibilities:.

Market Analysis & Competitive Landscape:.

- Conduct detailed competitor benchmarking and market analysis.

- Identify market opportunities, threats, and gaps in the competitive landscape.

Product/Service Definition & Specification:.

- Develop a comprehensive product/service specification from our detailed value propositions.

- Collaborate with stakeholders to define unique selling points (USPs), features, and benefits.

Buyer Personas & Use Cases:.

- Define detailed buyer personas, including decision-making drivers and challenges.

- Develop and document compelling use cases to demonstrate value for vendors and end users.

Pricing & Margin Strategy:.

- Establish pricing models, including detailed margin analysis and competitor price benchmarking.

- Test and validate pricing strategies to maximise profitability and market penetration.

Go-to-Market (GTM) Strategy:.

- Create a robust GTM strategy, including sales enablement materials, distribution channels, collaborate with marketing team on plans and KPIs.

Internal & External Stakeholder Engagement:.

- Work with marketing, and sales teams to ensure alignment across all functions.

- Present findings, strategies, and recommendations to the executive team and board.

Key Deliverables:.

- Detailed GTM strategy document with implementation plans.

- Competitor landscape and market analysis report.

- Comprehensive product/service specifications.

- Buyer personas, use cases, and messaging frameworks.

- Pricing and margin model.

Experience & Qualifications:.

- Proven experience in developing and executing comprehensive GTM strategies, ideally for both product and service offerings.

- Strong background in market research, competitive analysis, and pricing strategy.

- Expertise in defining buyer personas and creating use cases.

- Demonstrated ability to translate high-level value propositions into detailed, market-ready products/services.

- Strong commercial acumen with experience in margin modeling and profitability analysis.

- Excellent communication and stakeholder engagement skills.

- Ability to thrive in a fast-paced, project-based environment.