AmbitionBox
Search
Jobs
- Reviews
- Salaries
- Interview Questions
- About Company
- Benefits
- Jobs
- Office Photos
- Community
Add office photos
All Filters
59 Allen Digital Jobs
Product Marketing Manager
Allen Digital
posted 3mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Student & Faculty Insights: Garner a deep understanding of the students and facultys experience with the app to identify areas of improvement and tailor communication.
- Value Proposition: Collaborate with the Product team to craft sharp consumer value propositions for specific features and app experiences.
- Marketing Communication Plans: Develop marketing plans to maximise awareness of new feature launches and app enhancements to increase adoption among existing Allen students.
- Faculty Advocacy: Develop and implement strategies to support faculty members in becoming champions of the Allen app.
Content Creation: Partner with the content & creative team to create engaging marketing communication and assets that deliver the consumer value proposition impactfully. - Campaign Execution: Identify channels to deliver communication effectively.
- Performance Tracking: Monitor key adoption metrics and adapt communication plans to address gaps and opportunities.
- Feedback Loop: Establish mechanisms for collecting and analyzing student & faculty feedback to continuously improve adoption and address any barriers to increased usage.
Skills:
- Strong written and verbal communication skills.
- Proven track record of developing and executing strategies that drive product usage and customer satisfaction.
- Creative problem-solver with a proactive approach to driving customer engagement and product adoption.
- Strong analytical skills with the ability to interpret data to inform marketing strategies.
- Ability to work effectively with cross-functional teams and manage multiple projects concurrently.
- Comfortable speaking in English and Hindi.
- Highly organised with strong attention to detail.
Qualifications:
- MBA with 6-8 years of experience in Product Marketing.
- Primary experience in Consumer Tech companies.
Employment Type: Full Time, Permanent
Read full job descriptionPrepare for Product Marketing Manager roles with real interview advice
What people at Allen Digital are saying
Product Marketing Manager salary at Allen Digital
reported by
1
employee
with 3
years exp.
₹16.7
L/yr - ₹21.3
L/yr
6%
less
than the average Product Marketing Manager Salary in India
View more details
What Allen Digital employees are saying about work life
based on 62 employees
Flexible timing
Monday to Friday
Within city
Day Shift
Allen Digital Benefits
View more benefits
Compare Allen Digital with
TCS
Compare
Accenture
Compare
Wipro
Compare
Cognizant
Compare
Capgemini
Compare
HDFC Bank
Compare
Infosys
Compare
ICICI Bank
Compare
HCLTech
Compare
Tech Mahindra
Compare
Genpact
Compare
Teleperformance
Compare
Concentrix Corporation
Compare
Axis Bank
Compare
Amazon
Compare
Jio
Compare
iEnergizer
Compare
Reliance Retail
Compare
IBM
Compare
LTIMindtree
Compare
Customer Insights Manager"> Customer Insights Manager
3-7 Yrs
Bangalore / Bengaluru
Customer Insights Lead"> Customer Insights Lead
3-7 Yrs
Bangalore / Bengaluru
Customer Experience Lead"> Customer Experience Lead
8-10 Yrs
Bangalore / Bengaluru
Share an Interview