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Brand & Communications Manager
Allen Digital
posted 2d ago
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Flexible timing
Key skills for the job
Job Description
- Execute end-to-end brand campaigns, ensuring alignment with business goals and timelines.
- Work closely with agencies to develop and implement creative and media strategies across digital and ATL platforms.
- Collaborate with internal teams (product, sales, etc.) to drive integrated marketing campaigns.
- Develop and optimize digital marketing efforts, including social media, SEO, SEM, and content marketing.
- Support and manage ATL campaigns (TV, print, radio, OOH) to boost brand visibility.
- Monitor performance metrics and optimize marketing activities to achieve KPIs.
- Ensure efficient budget allocation for marketing initiatives, optimizing for maximum ROI.
- Stay informed on industry trends and provide insights to drive innovation and growth.
- Provide support in mentoring junior team members and contribute to building a high-performance marketing team.
Key Skills Required:
Experience Level: 6-8 years
- Brand Management: Strong experience in executing brand strategies across digital and ATL channels.
- Digital Marketing Expertise: Solid understanding of digital strategies, including social media, paid search, SEO, and SEM.
- ATL Campaign Experience: Hands-on experience in managing ATL campaigns (TV, print, radio, OOH).
- Agency Management: Ability to work effectively with external agencies to ensure high-quality deliverables.
- Cross-Functional Collaboration: Strong ability to collaborate with various internal teams to drive successful campaigns.
- Project Management: Skilled in managing multiple projects, ensuring timelines and deliverables are met.
Employment Type: Full Time, Permanent
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Flexible timing
Monday to Friday
Within city
Day Shift
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