Email Marketing Executive

Email Marketing Executive - Job Description

At AlgoShack, we're on a mission to revolutionize software testing with cutting-edge solutions. Were looking for an Email Marketer with experience in Salesforce CRM to join our dynamic marketing team. If you have a passion for B2B enterprise lead generation, account-based marketing, and crafting high-impact email campaigns, we’d love to hear from you.

Key Responsibilities:

• Plan and execute targeted B2B email marketing campaigns to nurture, engage, and convert leads.
• Create compelling email templates and scripts tailored for different audience segments.
• Implement account-based marketing (ABM) strategies to target high-value accounts.
• Utilize data-driven insights to personalize and optimize email outreach.
• Develop and execute remarketing and lead nurturing campaigns to re-engage potential customers.
• Manage and optimize Salesforce CRM for email marketing and lead management.
• Ensure data accuracy and segmentation for effective targeting.
• Conduct data building, cleanup, and validation to maintain high-quality prospect lists.
• Map the customer journey to personalize email interactions at each stage.
• Implement email automation workflows to improve lead nurturing and customer retention.
• Conduct A/B testing on subject lines, email content, and CTAs to enhance engagement.
• Monitor key metrics such as open rates, CTR, and conversions, and optimize campaigns accordingly.
• Ensure compliance with email marketing regulations and best practices.
• Drive cold email outreach and cold calling efforts to generate new business opportunities.
• Develop strategies for recycling leads and ensuring no opportunity is lost.
• Leverage multi-channel approaches (email, LinkedIn, etc.) to enhance engagement.

Qualifications & Skills:

• 1-2 years of experience in a digital marketing agency with hands-on email marketing experience.
• Expertise in lead generation, account-based marketing (ABM), and B2B outreach.
• Strong proficiency in Salesforce CRM, email marketing tools, and automation platforms.
• Excellent copywriting skills for email campaigns and sales outreach.
• Knowledge of target ICP identification, segmentation, and personalization.
• Experience in data management, validation, and cleanup for effective targeting.
• Ability to track and analyze campaign performance and optimize strategies accordingly.
• Familiarity with remarketing, nurturing, and recycling leads for improved conversion.

Why Join AlgoShack:

• Be part of an innovative company revolutionizing software testing.
• Work with a talented team in a fast-paced, growth-driven environment.
• Competitive salary and benefits, including health and wellness perks.
• Office parties, team outings, and rewards & recognition programs.
• Opportunity for career growth and skill development.

Job Details:

• Position Available: 1
• Job Type: Full-time
• Notice Period: Immediate Joiner
• Job Location: Marathalli, Bangalore