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Marketing Operations Specialist
Algorithms Software
posted 1mon ago
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Key skills for the job
Job Description
- Digital Marketing Campaigns:
- Manage and execute digital marketing campaigns across various channels, including Google Ads, social media advertising, and email marketing.
- Develop and optimize ad creatives, targeting options, and bidding strategies.
- Track campaign performance and make data-driven adjustments.
- Email Marketing:
- Create and manage email marketing campaigns, including segmentation, personalization, and A/B testing.
- Design and optimize email templates using HTML and CSS.
- Track email performance metrics and analyze results.
- Marketing Automation:
- Implement and manage marketing automation tools to streamline processes and improve efficiency.
- Develop and optimize automated workflows for lead nurturing, email marketing, and lead scoring.
- Data Management:
- Ensure data accuracy and integrity within the marketing automation platform.
- Segment and clean data to support targeted marketing campaigns.
- Analyze marketing data to identify trends and insights.
- Reporting and Analytics:
- Prepare regular marketing performance reports, including key metrics such as website traffic, lead generation, conversion rates, and ROI.
- Analyze data to identify areas for improvement and make data-driven recommendations.
- HTML Development:
- Create and maintain HTML-based email templates and landing pages.
- Ensure compatibility with various email clients and devices.
- Experience with Google Ads and social media advertising platforms.
- Knowledge of data visualization tools (e.g., Tableau, Power BI).
- Certification in marketing automation or digital marketing.
- Bachelor s degree in marketing, business administration, or a related field.
- 3+ Years
Employment Type: Full Time, Permanent
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