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Paid Media Specialist
Social Panga
posted 8d ago
Job Role Insights
Fixed timing
Key skills for the job
Job Description
Manage end-to-end digital media campaigns and seek new areas of opportunity through research and analysis, campaign strategy, ad copy creation (search only), bid management, CPA optimization, and landing page testing.
- Work with cross-functional teams including other media specialists to plan, implement, and improve account performance aligned with client goals and initiatives.
- Proactively manage relationships with media vendors including search engines and social platforms (Google AdWords, Facebook Ads, Bing/MSN, LinkedIn).
- Provide benchmark and tracking reports to Account Managers, Clients, and Media Team on key performance indicators and provide insights on how these map to larger client goals.
- Analyze trends and improve media performance based on the client s KPIs.
- Drive innovation and implement testing strategies to continually uncover optimization levers, enhance learning, and improve performance.
- 3+ years of digital media planning and buying experience with hands on experience specifically with self-service media including paid search and social advertising; agency environment a plus.
- Experience with online marketing metrics such as return-on- investment, click-through rate, cost-per-click, cost-per-action, conversion rate, average order size, etc.
- Exceptional analytics, project management skills, writing and organizational skills.
- Ability to work in a fast paced environment.
- Proficiency with Microsoft Office, especially Excel.
- Experience with 3rd party media tools such as Adobe Media Optimizer, Kenshoo, Marin, DoubleClick, etc. is a plus.
- Work with a bunch of people who are crazy about communication and content; and are happy to spend hours at end fussing over just the correct combination of words.
- Work out of an office that s nothing like an office. We hate cubicles and dress codes, and love crazy posters and endless chai coffee discussions.
- We ve worked in jobs with crazy timings, and understand the importance of having a life. So we ll all join you at that pub for drinks after you re done for the day.
- We are young and growing fast, and working with us will take you on a roller coaster growth ride. And this roller coaster only goes up, up, up baby!
Employment Type: Full Time, Permanent
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50%
25%
25%
Moderate
Confidence
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Moderate Confidence means the data is based on a sufficient number of responses received from the candidates
What people at Social Panga are saying
Paid Media Specialist salary at Social Panga
reported by
14
employees
with 1-4
years exp.
₹4.5
L/yr - ₹6
L/yr
10%
less
than the average Paid Media Specialist Salary in India
View more details
What Social Panga employees are saying about work life
based on 24 employees
Strict timing
Monday to Friday
No travel
Day Shift
Social Panga Benefits
View more benefits
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