Kasplo - Manager - Marketing (4-5 yrs)

Objective:

- The Marketing Manager will lead the planning, development, and execution of integrated marketing campaigns.

- This role requires a data-driven approach to optimizing campaigns and improving brand positioning, ensuring that marketing strategies align with business objectives.

- The ideal candidate will have experience across digital, traditional, and inbound marketing channels and possess strong leadership and communication skills.

Key Responsibilities:

Marketing Strategy & Campaign Development:

- Develop and execute comprehensive marketing strategies aligned with business objectives.

- Lead multi-channel marketing campaigns, including digital, social media, email marketing, events, content creation, SEO/SEM, and public relations.

- Manage the execution of campaigns across channels to maximize customer acquisition, engagement, and retention.

- Create and manage marketing calendars, ensuring timely delivery of campaigns and promotions.

- Use customer insights, competitive research, and market trends to inform campaign strategies.

Brand Management:

- Oversee brand strategy, ensuring consistent messaging across all marketing platforms and touchpoints.

- Drive brand awareness initiatives, elevating the brand's visibility in the marketplace.

- Maintain and enhance the brand's image, positioning, and values across all channels.

- Ensure that all marketing communications are consistent with brand guidelines and voice.

Digital Marketing:

- Lead the company's digital marketing efforts, including managing SEO, SEM, social media campaigns, and website optimization.

- Analyze digital marketing metrics and adjust strategies to improve lead generation, engagement, and conversion rates.

- Oversee content development for digital platforms (website, blogs, social media, newsletters) to maintain an active and engaging online presence.

- Manage and optimize email marketing campaigns, including segmentation, automation, and A/B testing.

Content Creation & Management:

- Work with internal teams and external partners to create engaging content (blogs, articles, videos, case studies, etc) that resonates with target audiences.

- Ensure content aligns with marketing objectives and resonates with various buyer personas.

- Oversee content distribution through appropriate channels, ensuring it reaches the intended audience.

Market Research & Analysis:

- Conduct market research and competitor analysis to identify market trends, customer needs, and new opportunities.

- Analyze campaign performance and use data to continuously improve marketing strategies and drive ROI.

- Track key performance indicators (KPIs) for marketing initiatives and report on performance to senior leadership.

- Provide insights into customer behavior, segmentation, and targeting strategies.

Collaboration & Leadership:

- Lead and mentor a team of marketing professionals, providing guidance, coaching, and support for professional development.

- Collaborate with cross-functional teams, including sales, product, and customer service, to ensure marketing efforts align with business goals and customer needs.

- Work closely with the sales team to develop lead generation strategies and sales enablement content.

- Foster strong relationships with external agencies, vendors, and partners to execute marketing initiatives.

Event Planning & Execution:

- Organize and manage events, trade shows, webinars, and other marketing initiatives to build brand awareness and generate leads.

- Coordinate with internal teams and external vendors to ensure smooth execution of events.

- Manage event budgets and post-event analysis to measure ROI.

Budget Management:

- Develop and manage the marketing budget, ensuring that marketing resources are allocated effectively to meet strategic objectives.

- Track marketing expenses and ensure campaigns are executed within budget parameters.

Qualifications:

Experience:

- 4+ years of experience in marketing, with a proven track record of managing marketing campaigns and achieving business growth.

- Strong experience with digital marketing, including social media, SEO/SEM, email marketing, and content creation.

- Experience with data-driven marketing strategies, including campaign performance analysis, conversion optimization, and ROI measurement.

- Demonstrated ability to lead and collaborate with cross-functional teams to execute successful marketing strategies.