Puredot - Content Marketing Specialist (2-8 yrs)

Is this role right for you?

The Content Marketing Specialist (Social Media and Email) is responsible for creating and distributing high-quality, engaging content across social media and email channels by repurposing existing assets.

- This role requires a strong understanding of content marketing principles, social media platforms, email marketing best practices, and analytics.

- The ideal candidate will be able to adapt content for various distribution channels, grow followers and subscribers, and optimize content performance based on data insights.

Key Responsibilities :

Content Repurposing : Identify high-performing content to repurpose for social media and email channels.

Content Optimization : Optimize content for each distribution channel, ensuring relevance, tone, and style align with the target audience and platform.

Content Scheduling and Publishing : Schedule and publish repurposed content on social media and email channels, ensuring consistency and efficiency.

Content Performance Analysis : Analyze content performance across social media and email channels, using data insights to inform future content decisions and optimize content for better performance.

Collaboration : Work closely with content, social media, email, and design teams to ensure cohesive marketing efforts and effective content distribution.

Content Calendar Management : Plan, schedule, and publish content across social media and email channels, ensuring consistency and efficiency.

Minimum Qualifications

Qualifications :

Education : Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience : 2+ years of experience in content marketing, social media management, or email marketing.

Skills : Strong understanding of content marketing principles, social media platforms, email marketing best practices, and analytics.

Certifications : HubSpot Inbound Marketing certification or similar certifications in content marketing, social media, or email marketing.

Personal Qualities : Strong attention to detail and organizational skills.

Additional Requirements :

- Familiarity with HTML and CSS is a plus.

- Experience with graphic design and video editing software (e.g., Adobe Creative Suite) is a plus.