Spark Capital - Specialist - Digital Marketing & Website Operations (5-15 yrs)

Key Responsibilities:

Digital Marketing:

- Develop and execute comprehensive digital marketing strategies to achieve company goals and drive growth.

- Manage and optimize pay-per-click (PPC) advertising campaigns, including Google Ads and social media ads.

- Create and implement SEO strategies to improve website rankings and organic traffic.

- Oversee email marketing campaigns, including design, content creation, segmentation, and analysis.

- Analyse digital marketing metrics and KPIs to measure performance and provide actionable insights for continuous improvement.

- Manage social media channels, including content creation, scheduling, and engagement.

- Coordinate with external agencies or freelancers as needed for specialized digital marketing projects.

Website Management:

- Oversee day-to-day management of the company's website, ensuring it is functional, up-to-date, and aligned with brand standards.

- Collaborate with design and development teams to enhance website features, user experience (UX), and functionality.

- Monitor website performance and user behaviour using analytics tools to identify areas for improvement.

- Ensure website content is optimized for search engines and adheres to best practices for SEO.

- Manage website content updates, including blog posts, landing pages, and product information.

- Troubleshoot and resolve any website-related issues or technical problems.

Digital Agency Handling:

- Manage relationships with digital marketing agencies, including overseeing project scopes, timelines, and deliverables.

- Coordinate with agencies to ensure alignment with company objectives and brand standards.

- Review and approve agency-generated reports, strategies, and campaigns.

- Evaluate agency performance and make recommendations for improvements or changes.

- Act as the primary point of contact between the company and external digital marketing partners.

Qualifications:

- Bachelor's degree in Marketing, Business, Communications, or a related field.

- Strong understanding of digital marketing principles, including SEO, PPC, email marketing, and social media.

- Proficiency in web analytics tools (e.g., Google Analytics, Google Search Console) and website management platforms (e.g., WordPress, Shopify).

- Experience with email marketing platforms (e.g., Netcore, Valuefy) and social media management tools (e.g., Hootsuite, Buffer).

- Basic knowledge of HTML, CSS, and website troubleshooting.

- Excellent written and verbal communication skills.

- Strong analytical and problem-solving abilities.

- Ability to work independently and as part of a team in a fast-paced environment.

Preferred Skills:

- Certification in Google Analytics, Google Ads, or other relevant digital marketing credentials.

- Experience with A/B testing and conversion rate optimization (CRO).

- Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva).

- Knowledge of content management systems (CMS) and e-commerce platforms.