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AIMLAY
Aimlay - Manager - Digital Marketing (5-8 yrs)
AIMLAY
posted 1mon ago
Flexible timing
Key skills for the job
Digital Marketing Manager
Responsibilities:
- Lead the development and implementation of digital marketing strategies, with a focus on lead generation and web analytics.
- Manage and optimize Google Ads campaigns to maximize performance and achieve marketing objectives.
- Analyze campaign data and metrics to identify trends, insights, and areas for improvement.
- Monitor ongoing campaigns and make real-time adjustments to optimize performance and ROI.
- Develop and implement tracking mechanisms to measure the effectiveness of digital marketing initiatives.
- Generate regular reports to track campaign progress, performance metrics, and key insights.
- Manage campaign budgets effectively, ensuring optimal allocation and ROI.
- Take ownership of the lead funnel, from lead generation to conversion, and implement strategies to maximize lead quality and quantity.
- Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives.
- Stay abreast of industry trends, best practices, and emerging technologies in digital marketing.
Qualifications:
- 5+ years of experience in digital marketing, with a focus on lead generation and web analytics.
- Proven hands-on experience with Google Ads, including campaign setup, optimization, and performance analysis.
- Google AdWords Certification is required.
- Proficiency in using digital marketing tools and platforms, including but not limited to Google Ads, Google Analytics, and other relevant tools.
- Strong analytical skills and the ability to interpret data to drive marketing decisions and optimize campaign performance.
- Excellent communication skills, with the ability to convey complex concepts and insights to stakeholders.
- Strong problem-solving skills and the ability to think critically and creatively.
- Demonstrated ability to work collaboratively in a fast-paced, cross-functional environment.
- Master's degree in marketing, Business, or a related field (preferred).
Functional Areas: Marketing
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