Marketing Automation Manager

About Us:

We are a leading fintech company revolutionizing the way people interact with their finances. Leveraging cutting-edge technology, we offer user-centric solutions to simplify investment in the alternative investment space. Our mission is to empower consumers with the tools and knowledge to make informed financial decisions.

Website Link: https://www.jiraaf.com/

Role Overview:

We're seeking an experienced Marketing Automation Manager to join our dynamic team. The candidate will play a pivotal role in shaping our marketing automation strategy executing high performance campaigns that yield strong results.

Responsibilities:

1. Conversion & Retention Strategy

• Set the short and long-term vision for every stage of the customer lifecycle, post registration.
• Developing a strategy and roadmap to deliver the vision.

2. Marketing Automation

• Develop and manage marketing automation workflows using platforms like Moengage, etc.
• Implement and optimize email marketing, WA campaigns and calling campaigns to nurture leads through the marketing/sales funnel.
• Monitor and analyze the performance of automation campaigns to ensure maximum ROI.

3. Data Management & Analysis

• Maintain and segment the marketing database for targeted campaigns.
• Track and report on key metrics such as open rates, click-through rates, conversion rates, booking rates and cost metrics as well.
• Utilize analytics to make data-driven decisions and optimize marketing strategies.

4. Journey Optimisation

• Work with data teams to analyze the effectiveness of customer acquisition and retention campaigns and the impact they have on end-to-end customer experience.
• Stake Holder Management & Collaboration.
• Collaborate with a variety of stakeholders from across the business to identify opportunities for marketing automation & communication to reduce costs, increase sales and improve efficiencies.
• Train and upskill the marketing team, develop governance and use best practice methods and to ensure successful delivery of Whatsapp & Email marketing campaigns.
• Content Development.
• Work with other content creators to produce engaging and relevant content for lead nurturing campaigns.
• Ensure all content is aligned with brand guidelines and messaging.

Qualification

• Bachelors degree/ Masterss degree in Business, or a related field.
• Strong analytical and quantitative skills with 3+ years of hands-on experience.
• Experience working on any of the marketing automation platforms (Salesforce, MoEngage, Hubspot, CleverTap, etc.), creating performance reports, email marketing, WA marketing, Push Notifications, Google Analytics, etc.
• Experience in setting up automated campaigns connecting various communication channels like email, whatsapp, sms.
• Experience in implementing web tracking technologies (Google Analytics, UTM links etc).
• Expertise in translating complex data into actionable insights for stakeholders.
• Ability to pivot quickly and make fast decisions based on changing needs in a high growth environment.
• Strategic mindset that can see beyond the day-to-day to help the business achieve long-term customer acquisition and retention goals.
• Comfortable with working to tight deadlines and strong attention to detail.
• Excellent interpersonal, communication and project management skills, with the ability to prioritize tasks across multiple projects.