Digital Marketing Executive

Objectives of Job :

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Creating and maintaining client relationships. Proficient in marketing research and statistical analysis

Responsibilities :

• Create and manage content for Agricom Impexs' social media, emails, and other forms of digital communication on Instagram pages, facebook pages & groups
• Plan and execute all web, SEO/SEM, database marketing, social media, and display advertising campaigns on Amazon / Flipkart
• In-depth knowledge of SEO and Google Adwords
• On-Page Updates: Make changes to website content to improve user experience and help with search engine ranking
• Off- Page Updates : Submit articles, bookmark our pages, list our business in directories, and promote our products online.
• Contact social media influencers to work together on promotions and increase our brand visibility.
• Campaign Management : Manage campaign budgets and schedules to expedite growth in sales
• Analyze consumer behaviours and trends and implement research into digital marketing campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize performance based on the insights.
• Design new and creative growth strategies through digital marketing.
• Identify and employ a variety of digital marketing channels to carry the corporate, product and brand messages.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer interface
• Collaborate with agencies and other vendor partners & Social Media Influencers to promote our products and websites to a large audience
• Provide thought leadership and perspective for adoption of creative ideas where appropriate.

Education & Experience Requirements:

• Bachelors or masters degree in marketing or a related field
• Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Knowledge of video and picture editing softwares