Social Media Strategist

Job Title : Social Media Strategist

Location: Mohali

Experience: 4 to 6 Years

Industry: Agritech

About Us:

We are a rapidly growing B2B SaaS-based Agritech company revolutionizing the agricultural ecosystem. Our mission is to empower stakeholders with cutting-edge technology and data-driven solutions. We are seeking a talented and driven "Social Media Strategist" to amplify our brand presence, engage with our audience, and align social media initiatives with business goals.

*Note* Candidates having experience with social media management for fast commerce/e-commerce will be preferred

Key Responsibilities:

1. Social Media Strategy: Develop and execute a comprehensive social media strategy tailored to the B2B SaaS Agritech industry. Align social media efforts with the company's overall marketing and business objectives.

2. Content Creation & Management: Plan and create high-quality, engaging, and relevant content (posts, videos, infographics, etc.) for various social media platforms (LinkedIn, Twitter, Facebook, Instagram, YouTube, etc.).Optimize content to drive engagement, brand awareness, and lead generation.

3. Analytics & Reporting: Monitor and analyze key metrics (engagement rates, reach, impressions, leads) to measure campaign success. Generate insights to improve performance and present monthly reports to the marketing team.

4. Campaign Management: Plan, execute, and manage paid and organic campaigns across platforms. Monitor campaign performance and adjust strategies to maximize ROI.

5. Community Engagement: Foster strong online relationships with followers, industry influencers, and key stakeholders. Respond to comments, queries, and messages promptly and professionally.

6. Trend Analysis: Stay updated with the latest social media trends, tools, and technologies to keep the company's strategy ahead of the curve. Identify opportunities to leverage trends for brand storytelling and audience engagement.

7. Collaboration: Work closely with content creators, designers, and the product marketing team to ensure consistent messaging. Collaborate with sales teams to understand customer needs and align social media content accordingly.

Key Requirements:

• Bachelors degree in marketing, Communications, or a related field.
• 4 to 6 years of proven experience in social media strategy, preferably in a B2B SaaS or Agritech domain.
• Strong understanding of social media platforms, their algorithms, and best practices.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Sprout Social).
• Exceptional communication, copywriting, and storytelling skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong analytical skills to interpret data and drive decision-making.
• Creative mindset with a focus on driving results.

Why Join Us?
Be a part of a mission-driven company shaping the future of agriculture through technology.
Opportunity to work with a passionate and innovative team.
Competitive compensation and growth opportunities.