Affle - Assistant Manager - Marketing (2-4 yrs)

Designation: Assistant Manager - Marketing

Position Description:

We're looking for a highly experienced B2B marketing expert to join Affle's Corporate Marketing team (mDSP & Ultra). In this role, you will be responsible for planning and executing strategic marketing initiatives that elevate Affle's brand. If you are passionate about marketing, excel in creative thinking, and execute marketing programs flawlessly while supporting sales and product teams, your place is with us!

Primary Responsibilities:

- Develop and implement short and long-term marketing strategies to increase brand awareness, lead generation, and pipeline creation.

- Oversee the production of marketing collateral, including website content, sales presentations, case studies, and whitepapers, ensuring consistent branding and messaging across all channels.

- Plan and deliver highly effective marketing programs to support business needs, such as digital marketing and lead-gen campaigns, social media campaigns, events, and large scale trade shows.

- Initiate, execute, and optimize multi-channel marketing campaigns, including product launches, promotions, webinars, email marketing, and account-based marketing (ABM).

- Collaborate on co-marketing programs and joint activities with industry partners

- Measure and analyze the effectiveness of the marketing activities

- Monitor market trends, customer needs, and competitor activities to drive marketing initiatives.

- Collaborate with multiple marketing teams across various business units

Required Skills:

- 2-4 years experience in a marketing role in the AdTech/MarTech/SAAS industry

- Proven track record of developing and executing successful global marketing programs, preferably in a technology-driven company

- Strategic thinker with the ability to build and execute an entire marketing plan

- Fluent in English with excellent written and verbal communication skills

- Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects with tight deadlines

- Creative thinker with a keen eye for details

- Action-oriented, with a proactive approach and strong project management skills

- Up-to-date with the latest trends and best practices in digital marketing and measurement

- MBA degree

Work Environment Details:

About Affle:

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions, and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affl e's Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform.

Affle India successfully completed its IPO in India on 08. Aug.2019 and now trades on the stock exchanges (BSE: 542752 & NSE:AFFLE). Affl e Holdings is the Singapore based promoter for Affle India and its investors include Microsoft, Bennett Coleman &Company (BCCL) amongst others.

About BU:

mDSP: mDSP is an intelligent programmatic platform designed to fuel full-funnel business growth in the privacy-first era across iOS and Android platforms. The platform's holistic mobile marketing solutions help marketers acquire and retarget their audiences and prioritize incremental lift. With inclusive access to all traffic and attribution types, including SKAN and iOS, the platform enables marketers to exceed their campaign goals in the Privacy Era.