Google Marketing Strategist (Manager)

Job Title: Google Marketing Strategist (Manager)

Location: [Sec-16, Noida, UP Preferably Relocated or Near Noida]
Department: Digital Marketing
Job Type: Full-Time (5 Working Days)

About Us:

We are a fast-growing BFSI (Banking, Financial Services, and Insurance) company with a focus on innovative financial solutions. Our mission is to provide top-tier financial services while making a meaningful impact on our clients’ financial well-being. We are looking to hire a Google Marketing Strategist to lead both paid and organic digital marketing strategies, ensuring our online presence drives high-quality traffic and leads.

Role Overview:

As a Google Marketing Strategist & SEO Manager, you will be responsible for developing, executing, and optimizing both Google Ads and SEO strategies to maximize visibility, lead generation, and customer acquisition. This hybrid role combines the expertise of Google Ads campaign management with in-depth knowledge of SEO best practices to drive performance across paid and organic channels. You will collaborate closely with visionary founders to align your strategies with business goals.

Key Responsibilities:

Google Ads Strategy & Execution:

• Develop and manage Google Ads campaigns (Search, Display, YouTube) to drive qualified traffic, increase conversions, and maximize ROI.
• Use advanced bidding strategies (e.g., Smart Bidding, CPA, ROAS) to optimize ad spend and performance.
• Monitor, report, and analyze Google Ads performance metrics (CTR, CPC, CPA, ROAS), providing insights to improve campaign effectiveness.
• Collaborate with internal teams to align paid search campaigns with broader marketing goals.

SEO Strategy & Optimization:

• Develop and implement comprehensive SEO strategies to improve organic search rankings, website visibility, and site traffic for targeted keywords.
• Conduct keyword research, competitor analysis, and on-page SEO audits to identify opportunities for optimization and growth.
• Optimize on-page elements such as meta tags, headers, URL structure, and internal linking to ensure a strong SEO foundation.
• Implement technical SEO improvements, working closely with the development team to address site speed, mobile responsiveness, schema markup, crawlability, and indexability issues.
• Oversee content creation and optimization, ensuring that content is SEO-friendly and aligns with target keywords and user intent.

Integrated Campaigns & Cross-Channel Strategies:

• Integrate Google Ads campaigns with organic SEO efforts to provide a holistic digital marketing approach, ensuring alignment of paid and organic search strategies.
• Develop strategies for local SEO to enhance visibility in local search results and improve local lead generation.
• Collaborate with the content team to produce high-quality, SEO-optimized blog posts, landing pages, and website content to support both paid and organic growth.

Tools & Platform Integration:

• Utilize marketing automation platforms like CleverTap, MoEngage, WebEngage to automate and optimize email campaigns, push notifications, and in-app messaging, ensuring seamless integration with Google Ads and SEO strategies.
• Leverage tools like Google Search Console, SEMrush, Ahrefs, and Moz for technical SEO audits and keyword tracking.

Performance Analysis & Reporting:

• Develop regular SEO & Google Ads performance reports to share with stakeholders, providing insights on campaign performance and making data-driven recommendations for improvement.
• Analyze organic traffic, conversion rates, and other key metrics to optimize SEO and SEM strategies.
• Use Google Analytics to track user behavior and the performance of paid and organic channels, identifying areas for improvement.

Market Research & Trend Analysis:

• Stay updated on the latest SEO trends, Google Ads innovations, and industry best practices to keep campaigns current and effective.
• Implement changes based on algorithm updates and new trends in search engine behavior, ensuring sustained performance in both organic and paid search.

Collaboration & Stakeholder Management:

• Work closely with content, design, and product teams to implement SEO and Google Ads strategies.
• Provide guidance to junior team members or external vendors, ensuring campaigns are optimized and follow best practices.
• Present and explain performance metrics and campaign results to senior management and stakeholders.

Qualifications & Experience:

Education:

• MBA in Marketing or a relevant field.

Experience:

• 7-10 years of experience in digital marketing, with a significant focus on Google Ads (Search, Display, YouTube) and SEO strategy within the BFSI sector.
• Hands-on experience with SEO tools (Google Search Console, SEMrush, Ahrefs, Moz, etc.) and Google Ads platforms.
• Proven track record in developing and executing successful Google Ads and SEO campaigns that drive traffic, generate leads, and improve online visibility.

Technical Skills:

• Expertise in Google Ads (Search, Display, YouTube, Gmail , Performance Max, etc ).
• Proficiency in SEO techniques, including technical SEO, on-page optimization, and off-page SEO.
• Experience with SEO auditing tools like SEMrush, Ahrefs, or Moz.
• Strong knowledge of Google Analytics, Google Tag Manager, and Google Data Studio.
• Familiarity with A/B testing, conversion rate optimization (CRO), and remarketing strategies.

Certifications:

• Google Ads Certification is mandatory.
• SEO certifications (e.g., HubSpot SEO, SEMrush Academy) are a plus.

Location Preference:

• Ideally located in Noida, or willing to relocate for this opportunity.

Additional Benefits:

• Provident Fund (PF) Compliant
• Corporate Group Medical Insurance Facility
• Opportunity to work closely with Visionary Founders: Gain exposure to high-level decision-making and strategic business planning.
• Work in a collaborative environment with an innovative and growth-focused culture.
• Interview Rounds with Founders: Opportunity to directly engage with the leadership team.

Why Join Us?

• Competitive salary and performance-based incentives.
• Professional growth and leadership exposure.
• Be a key player in an innovative BFSI company.Role & responsibilities

Preferred candidate profile

Perks and benefits