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Social Media Marketer
Aegis Softtech
posted 4mon ago
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Key skills for the job
Job Description
- As a social media marketer, your role is to create and execute strategies to promote a brand, product, or service on various social media platforms
- Your goal is to increase brand awareness, engage with the target audience, drive website traffic, and ultimately generate leads or sales
- Here are some key responsibilities and tasks of a social media marketer:Strategy development: You'll work closely with the marketing team to define social media goals, target audience, and key performance indicators (KPIs)
- You'll also identify the most appropriate social media platforms for the brand
- Content creation: You'll create compelling and engaging content such as text posts, images, videos, and infographics to attract and engage the target audience
- The content should align with the brand's voice and values
- Social media management: You'll manage the brand's social media accounts, including scheduling and publishing posts, responding to comments and messages, and monitoring mentions and conversations about the brand
- Community engagement: You'll actively engage with the brand's audience by responding to comments, messages, and mentions
- Building a positive and interactive community around the brand is crucial for social media success
- Social media advertising: You'll plan and execute paid advertising campaigns on social media platforms, targeting specific audience segments and optimizing ads for better performance
- This may involve running sponsored posts, creating ad campaigns, and monitoring ad metrics
Employment Type: Full Time, Permanent
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