VP - Content

North Region head for the Entertainment Sports practice of dentsu. Will drive innovative content solutions and partnerships that integrate brands seamlessly into sports and entertainment narratives. This role requires a strategic thinker in the space of branded content, influencer marketing, sports and gaming, with a strong understanding of driving business, growing revenue and mentoring teams.

Opportunity to be part of a one-of-a-kind practice and one of the fastest growing businesses of dentsu. Deep learning of multiple formats and their impact on the larger communication journey for a brand. Being a part of a vibrant subculture within dentsu.

Job Description:

Location: Gurgaon (full time)
Department: Branded Content Entertainment Sports Practice
Reporting To: National Head
Experience Required: 8-10 years in branded content, sports marketing, media partnerships, or related fields

Key Responsibilities:
(A) Business Strategy:
1. Manage the business PL for North by ensuring profit maximisation, people management, product development, and process.

2. Develop and execute content strategies that align with client objectives and business goals.
Lead ideation and conceptualization of content-driven campaigns, ensuring seamless brand integration.
3. Oversee storytelling and creative direction to enhance brand recall and engagement.

(B) Client Stakeholder Management:
1. Act as a strategic advisor to clients, offering insights and recommendations on branded content and sports sponsorships.
2. Lead presentations and pitches for new business opportunities in branded content, influencer marketing, gaming and sports marketing.
3. Collaborate with internal teams (creative, media, analytics) to execute campaigns effectively.

(C) Campaign Execution Performance Tracking:
1. Oversee end-to-end execution of branded content campaigns, from production to amplification.
2. Measure campaign performance using relevant KPIs (engagement, reach, ROI, brand uplift) and provide insights for future improvements.

(D) Innovation Industry Trends:
1. Stay ahead of industry trends in branded content, sports marketing, and digital storytelling.
2. Experiment with emerging content formats (AR, VR, interactive, live streaming) to create breakthrough brand experiences.
3. Foster relationships with key industry players, agencies, and content creators to drive innovation.

Key Skills Qualifications:
1. Strong understanding of branded content, storytelling, and digital content marketing. Experience in sports marketing, sponsorships, and partnerships.
2. Ability to craft compelling brand narratives through content and influencer collaborations.
3. Strong leadership, team management, and cross-functional collaboration skills.
4. Excellent communication and presentation abilities.
5. Analytical mindset with experience in measuring content and sponsorship effectiveness.
6. Knowledge of content production, distribution, and media buying is a plus.

Preferred Background:
Experience working with media agencies, sports marketing firms, content studios, or brand-side marketing teams. Hands-on experience in managing large-scale branded content and sports partnership projects.

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