The purpose of this role is work closely with the Digital Performance teams to implement and execute Performance Marketing campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
Job Description:
Key responsibilities:
Focuses on day-to-day execution
Provides day to day implementation, optimisation and upload of client campaigns through direct input and supervising junior staff
Liaises with vendors and third party reps to maintain and develop relationships and build knowledge of new features and betas
Interprets performance reports to provide actionable insights and analysis to meet campaign objectives
Generates campaign reports and is responsible for pacing, QA and trafficking