Paid Search Manager

Merkle is seeking a Paid Search Manager to support Merkle s marketing team. This role will support Americas and global marketing campaigns and report to the Director of Digital Marketing. The candidate may work remotely.

Job Description:

Key responsibilities:

• Develop, implement, and optimize PPC campaigns across different platforms such as Google Adwords, Bing Ads, social media channels, etc. to increase traffic, leads, and conversions.
• Conduct comprehensive keyword research and create ad copies that are compelling, relevant, and targeted to the right audience.
• Set up and maintain tracking mechanisms to measure and report on the performance of campaigns, identify areas for improvement, and adjust campaign strategies accordingly.
• Collaborate with the marketing team to align paid advertising efforts with broader marketing goals.
• Stay up to date with the latest industry trends, technologies, and best practices in paid advertising to continuously drive innovation and results.
• Manage relationships with third-party vendors and providers to ensure maximum ROI from all paid advertising channels.

Location:

Mumbai

Brand:

Dentsu

Time Type:

Full time

Contract Type:

Permanent